eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 329

B2B Customer Experience Customer Centricity Omnichannel 329

Russel Lolacher

JUNE 15, 2021

What if we cared about our employees as much (or more) as we do about our customers? For inspiring employee experience ideas, a great place to look is what you’re probably already doing for the customer experience. But what about serving employees? Employee engagement hovers around 9,000. " Really?

Employee Experience 128

Employee Experience Customer Service Net Promoter Score 2021 128

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. And, with a deeper customer understanding, develop a framework linking experiences to business outcomes. The customer experience begins with your staff and their employee experience.

Customer Experience 261

Customer Experience Contact Center Return on Investment Employee Experience 261

Experience Investigators by 360Connext

APRIL 27, 2021

But the CX leaders I know, whether or not they have customer experience in their title, are fighters. They believe in the power of putting the customer first, investing in the employee experience, and tracking progress in order to achieve real success. Cultivate an engaging company culture. How can I make a difference? .

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

CX Accelerator

NOVEMBER 11, 2022

Employee Experience. From a character perspective, it requires empathy – the exercise is about walking in your customer’s shoes and trying to understand not just what they were doing at each touchpoint but thinking and feeling as well. Business owners need to treat their employees how they would like them to treat customers.

Customer Journey Mapping 307

Customer Journey Mapping Customer Journey Customer Centricity Customer Insights 307

GetFeedback

MAY 9, 2019

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. But once you understand this, the solution to delivering great customer experience is simple: relationship building.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Experience Investigators by 360Connext

MARCH 8, 2021

This is where understanding the right learning path for overall customer experience excellence can be very powerful. Let’s dig into some of the ways you can create the right environment for the right education to create a customer-centric culture. It’s also how you show up as employees for one another! Learning Paths, Defined.

Customer Experience 271

Customer Experience Customer Journey Mapping Culture Customer Centricity 271

Experience Investigators by 360Connext

DECEMBER 15, 2023

Of course, each business is different, but consider a customer experience content calendar as a way to keep your employees focused on the why, the how, and the “what do I do about it?” of customer experience. Combine this with a customer experience champion program within your organization and watch culture really shift.

Communication 304

Communication Customer Experience Customer Journey Mapping Net Promoter Score 304

Experience Investigators by 360Connext

APRIL 23, 2024

So investing in customer experience priorities is not just about improving individual touchpoints as they’re found, but rather about creating a cohesive, meaningful experience that fosters long-term customer relationships and drives business success. As you consider your own CX strategy, remember that it’s a team effort.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Experience Investigators by 360Connext

FEBRUARY 9, 2021

How to invest in Customer Experience. Defining a customer experience strategy is not enough. You have to then assign budgets, resources to develop processes, systems and overall cultural changes to actually make it happen. These are investments focused on your employees. CX Can Create Better Days for Your Employees.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

InMoment XI

JULY 12, 2023

In the modern digital world, it’s by creating a seamless customer experience strategy. It directly influences customer satisfaction, loyalty, and advocacy, making it crucial for businesses to deliver exceptional experiences that meet or exceed customer expectations.

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. And, with a deeper customer understanding, develop a framework linking experiences to business outcomes. The customer experience begins with your staff and their employee experience. CX champions).

Customer Experience 182

Customer Experience Contact Center Return on Investment Employee Experience 182

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. And, with a deeper customer understanding, develop a framework linking experiences to business outcomes. The customer experience begins with your staff and their employee experience. CX champions).

Customer Experience 182

Customer Experience Contact Center Return on Investment Employee Experience 182

Experience Investigators by 360Connext

FEBRUARY 23, 2021

Of course each business is different, but consider a customer experience content calendar as a way to keep your employees focused on the why, the how and the “what do I do about it?” ” of Customer Experience. 12 Tips to Help You Communicate About Customer Experience. Ask your employees for examples.

Communication 178

Communication Customer Experience Customer Journey Mapping Net Promoter Score 178

Experience Investigators by 360Connext

AUGUST 17, 2021

HR, Learning and Development, or Talent Management , who can both ensure the employee experience is representative of the customer experience and facilitate employee engagement strategies; And in some cases, it’s important to include Internal Communications to share and socialize what the team is doing throughout the organization.

Customer Experience 364

Customer Experience Net Promoter Score Customer Journey Document 364

BlueOcean

OCTOBER 8, 2021

It’s a powerful lesson that even the most powerful monopolies must design and map their customer touchpoints to prevent causing unnecessary pain for customers. One of my favorite learnings from my recent CX studies is this: customer experience ties directly into employee experience and culture.

2021 177

2021 Customer Experience Contact Center Government 177

ShepHyken

SEPTEMBER 29, 2023

The reality is that the connection (or lack thereof) between employee engagement and customer experience can seriously impact business performance. The Interplay of Employee Engagement and Customer Experience It’s important to identify the difference between customer experience and employee engagement.

Engagement 139

Engagement Employee Experience 2009 Loyalty 139

GetFeedback

JANUARY 27, 2020

Evolve company culture and boost employee morale. . While these vary from company to company, there are five typical areas where VoC programs face challenges along the way: Culture: Companies that are not customer-centric, or don’t put the customer first, are often reluctant to invest in VoC programs. Let’s take an example.

Feedback 221

Feedback Metrics Customer Journey Mapping ROI 221

Experience Investigators by 360Connext

DECEMBER 17, 2019

6: Improve Employee Experience to Improve Customer Experience. Your employees need to care – really, truly, deeply care – before anything can really happen for your customers. 4: How the Most Important Touchpoints Get Ignored, And How to Fix It. How can we take on the impossible list of touchpoints ?

2019 178

2019 B2C 2020 Customer Journey Mapping 178

PeopleMetrics

JULY 20, 2020

Measuring the customer and employee experience is a continuous process, not an event. Businesses do not exist without customers and employees, yet few companies have a systematic process in place to measure and improve the experience of both customers and employees. Here they are!

CEM 163

CEM 2001 Customer Centricity Touchpoint 163

CX University

DECEMBER 16, 2024

Leaders should openly discuss mistakes and failures to cultivate a culture of trust and safety. Google is a prime example of fostering a culture of open communication and innovation. This environment empowers employees to share ideas, take risks, and propose new concepts without fear of repercussions. There is no retribution.

Customer Journey Mapping 52

Customer Journey Mapping 2024 Culture Innovation 52

Alida

JULY 4, 2018

According to McKinsey , CX transformations require employees to change their mind-sets and behaviors. The organization must make cultural changes and rewire itself across functions to put the voice of the customer top of mind. Mistake 7: Ignoring the role and feedback of employees in the process. Mistake 3: No real vision.

Customer Experience 153

Customer Experience Culture Customers Touchpoint 153

SurveySparrow

OCTOBER 20, 2021

Employee experience management helps align talent acquisition and employee retention with your overall business goals. Companies are increasingly recognizing the critical importance of their employees and have started to invest in employee experience. Why is employee happiness and experience so important?

Employee Experience 52

Employee Experience Management Culture 2025 52

Integrity Solutions

NOVEMBER 22, 2022

With employee turnover one of the most serious internal threats credit unions and banks face today, many forward-thinking financial institutions are taking a hard look at their organizations culture and opportunities to change. Identifying and communicating the desired culture is only the beginning.

Banking 80

Banking Culture Engagement Leadership 80

Experience Investigators by 360Connext

MAY 19, 2020

I’m really encouraged by the amount of focus and attention leaders are beginning to put on the employee experience. Not the specific role or job deliverables, but the overall well-being and journey that an employee takes with their employer. Understand those key, critical touchpoints. Click To Tweet.

Connections 143

Connections Seminar Employee Experience Touchpoint 143

CSM Magazine

DECEMBER 10, 2021

Let’s face it, customer-facing employees have the power to tarnish your brand or enhance your brand, which should make keeping them engaged and productive a critical part of your organization’s internal business objectives. And don’t forget about the employee lifecycle too.

Employee Experience 98

Employee Experience Omnichannel Rewards Programs Touchpoint 98

Beyond Philosophy

JUNE 4, 2015

Much of this is, culturally, operationally, and from a communications perspective, is what we have been describing as “inside-out advocacy” for years. In most instances, the customers see no proaction, brand ‘personality’ or brand-to-brand differentiation; and their experience of the brand is one-dimensional, easily capable of replacement.

Financial 144

Financial White Paper Books Airlines 144

Customer Bliss

AUGUST 1, 2017

Before joining Forrester, Tom spent 13 years in the United States in various custor experience roles with Staples, the world’s largest office supply retailer, implementing customer experience strategies for retail and online B2B and B2C customers. That’s what the culture change component of CX is all about.

Customer Experience 0

Customer Experience 2016 B2C Retail 0

Innovative CX

MAY 5, 2022

Start by defining your brand’s promise to your employees. Although it’s aligned to the overall brand promise of the organization, it must be specific to what employees can expect from the culture, working environment and day-to-day interactions with colleagues and leaders. Use the feedback to create an employee-centric culture.

Culture 59

Culture Social Media 2022 Contact Center 59

Retently

DECEMBER 10, 2024

But lets get into more details to highlight Retentlys unique features : Key Features: Comprehensive CX Metrics : Supports NPS, CSAT, and CES surveys, providing a well-rounded view of customer satisfaction, effort, and loyalty across different touchpoints. Employee Experience : Focused on improving employee engagement and workplace culture.

2024 78

2024 Multi-Channel NPS Feedback 78

Second to None

OCTOBER 19, 2020

Your employees can tell you a lot about your organization. Exceptional organizations stay on the pulse of their employees’ experiences and respond to ideas and concerns. The problem is, how do you measure employee engagement and what does “healthy” employee engagement look like? Let’s answer those questions!

Engagement 116

Engagement Net Promoter Score Metrics Customer Satisfaction 116

CX Journey

SEPTEMBER 4, 2014

When employees have a clear line of sight, they. It defines the benefits a customer can expect to receive when experiencing your brand – at every touchpoint. It''s meant for both customer and employees, as employees at all levels, frontline and behind the scenes, must deliver on the promise. Habeeb Akande.

Customer Journey Mapping 64

Customer Journey Mapping Culture 2014 Touchpoint 64

Calabrio

MARCH 5, 2025

Integrate channels and tools in one place Quality monitoring involves tracking interactions across multiple touchpoints simultaneously. Performance tracking: Score and monitor agents’ performance metrics IBM reported that 78% of global executives have a plan to expand their use of GenAI into customer and employee experience management.

2025 52

2025 Contact Center Call Center Average Handle Time 52

CX Journey

MARCH 29, 2017

I recently came across some research conducted among customer experience (CX) practitioners that found that their #1 challenge this year is creating a customer-first culture. I'm an "employees more first" advocate; so while I understand their point and this challenge, I'd still like to see more focus placed on employees.

Culture 47

Culture E-support Leadership Employee Experience 47

SurveySparrow

OCTOBER 19, 2021

With the whole idea of a workplace evolving over the years, little has remained the same with employees. Employees are now more etched into the dynamics of an organization. This is where employee experience (EX) has taken the center stage. And when they get it right, it heightens the employee experience.

Employee Experience 52

Employee Experience Touchpoint Government Engagement 52

ShepHyken

JUNE 30, 2024

First, making customer success everyone’s responsibility is about a culture that is customer-focused. (I Second, supercharging customer touchpoints is looking at every customer interaction and maximizing the opportunity to create an experience that makes customers say, “I’ll be back.” I love that!)

2024 80

2024 Article Customer Service Retail 80

Experience Investigators by 360Connext

JUNE 30, 2020

Yet when in-person customer experiences were paused unexpectedly this year, many brands were caught off guard. The absence of an in-person customer experience channel was disruptive to supply chains, the employee experience, and meeting customer expectations. Large brands were not immune.

2020 143

2020 Events Customer Journey Brands 143