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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

And, with the increasing amount of information big data provides, AIM is designed to help marketers sift through that data in shorter time frames, uncovering valuable insights into their consumers allowing for better marketing campaigns and ROI. Below are a few ways AIM can create higher levels of customer engagement.

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12 Customer Retention Strategies to Create Loyal Shoppers

Optimove

Regular, relevant touchpoints through email, SMS, or social media updates help brands stay in the spotlight, deepen customer relationships, and encourage future purchases. They can also highlight trending items to keep customers engaged and invested in their brand. #11.

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How & why to restart your Voice of Customer program

Thematic

Demonstrate strategic ROI for customer experience value. Financial ROI is simply the equation of the growth from an investment, minus the cost divided by the cost. Strategic ROI takes into account the broader picture of your overall growth and cost. In real life, you have many factors that come into play.

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18 inspiring brand collaborations: Real-life success stories

BirdEye

The end goal is to widen their respective customer bases by increasing awareness. Expanded reach: Collaborative efforts like influencer partnerships allow brands to tap into each other’s customer base or target audience. Remember that ROI doesn’t always need to directly translate into sales.

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Six Surprising Things You Can Find Out Thanks to Surveys

Survicate

Pretty good ROI for such a simple survey! It felt almost like their company was traditional and old-fashioned because it was filled only with content without many pictures. Cardinal Digital Marketing have learnt about the misconceptions their customers had about the company.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

It’s about ensuring that every moment of your customer’s experience is relevant and cohesive. In short, process mining can optimize aspects of CX, but it’s not the comprehensive approach required to deliver personalized, consistent experiences to each customer based on the context provided by their unique experience with your company.

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The complete guide to social media management for modern businesses

BirdEye

It’s especially important for local businesses looking to connect with their communities and grow their customer base. TikTok TikTok offers a unique opportunity to connect with potential customers through short-form video clips. To do this, you can use real customer data or buyer personas if you have them.