CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

Beyond Philosophy

OCTOBER 7, 2021

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. That’s what loyalty is.

Loyalty 172

Loyalty Airlines Banking 2007 172

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. Step #5: Loyalty Programs.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

InMoment XI

NOVEMBER 18, 2024

Why Is Customer Behavior Analysis Important Customer behavior analysis provides information that helps businesses meet customer needs, build stronger relationships, and drive business growth. It also reveals revenue-driving behaviors, which can be valuable information for customer loyalty programs.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 52

Retail Loyalty Loyalty Programs Omnichannel 52

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 424

NPS Feedback Net Promoter Score B2C 424

Retently

JANUARY 13, 2025

CES helps you understand if youre delivering on that promise of ease, which directly impacts loyalty and long-term growth. By measuring the effort your customers expend, youre unlocking insights into what works and what doesnt. Reducing effort directly boosts satisfaction, loyalty, and repeat business. NPS looks at loyalty.

Measurement 115

Measurement Effort Score Multi-Channel Net Promoter Score 115

InMoment XI

NOVEMBER 13, 2024

This will help you better understand and serve customers. Lowering the churn rate contributes to a stronger, more loyal customer base. With insights into customer behavior, you can act faster and smarter than competitors. High-value customers might benefit from loyalty rewards or exclusive access to new features.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is.

B2B 114

B2B Loyalty Net Promoter Score B2C 114

GetFeedback

DECEMBER 21, 2018

Only 19% of businesses report that they have a dedicated customer experience team to manage the experience. ( Genesys ). 30% of consumers are switch providers because they feel that there is no reward for loyalty. 30% of consumers are switch providers because they feel that there is no reward for loyalty. CallMiner ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. At scale, this will improve your overall satisfaction and customer loyalty.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

InMoment XI

MAY 14, 2022

This concept is derivative of social identity theory and describes “an active, selective, and volitional psychological process in which customers compare their own identity to that of the company and identify with the company if it can fulfill one or more self-differential needs.” And that’s where true brand loyalty is born.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Support and service.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

C3Centricity

MAY 12, 2024

Here are twenty ways to get started, together with best-in-class examples, but I’d love to hear how you delight your own customers and turn satisfaction into loyalty. Deliver Exceptional Customer Service Exceptional customer service is the first essential step to plan. I know I have!

Loyalty 104

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 104

InMoment XI

AUGUST 3, 2023

Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints. This 360-degree understanding enables organizations to identify critical moments of truth that significantly impact customer satisfaction and customer loyalty.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

InMoment XI

OCTOBER 10, 2024

These benefits, ranked in order of agreement are: Increased brand awareness Increased traffic Lead generation Customer loyalty Revenue growth These benefits represent the importance of social media marketing and the need for dedicated social media management.

Social Media 195

Social Media Management 2024 2027 195

eglobalis

OCTOBER 9, 2024

Businesses must make informed estimates based on market trends, customer needs, and data. Analise the Scalability A feature request may work well for one client, but does it have the potential to benefit your entire customer base? Serving one segment at the expense of the broader customer base can be risky.

Feedback 486

Feedback ROI Innovation B2B 486

ShepHyken

FEBRUARY 3, 2025

How can businesses use unique customer experiences to stand out in a competitive market? What role does employee interaction play in creating memorable customer experiences? How does a business enhance customer loyalty without relying on points or discount programs?

Loyalty Programs 77

Loyalty Programs Loyalty Connections Brands 77

InMoment XI

JUNE 28, 2022

Online reviews are a great source of unsolicited customer feedback, and they often offer perspective from a different segment of the customer base than surveys or other feedback channels. InMoment and ReviewTrackers joining forces is great news for today’s brands! Want to know what’s new?

2022 74

2022 Feedback 2021 Technology 74

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. The solution?

Management 115

Management Customer Experience Roadmap NPS 115

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

2025 77

2025 Article Customer Service Loyalty Programs 77

InMoment XI

OCTOBER 26, 2022

These tribulations can take many forms; defining customer loyalty in emerging consumers, creating seamless retail experiences across channels, tracking a customer base that seems to be in multiple places at once, and keeping up with a digital landscape that changes as frequently as the Cleveland Browns change quarterbacks.

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

InMoment XI

NOVEMBER 28, 2022

According to CDP.com, 64% of consumers say access to live people would significantly improve customer experience. So while shifting the support burden to the consumer or low-cost (non-human) channels may save the company money, it is not engendering customer loyalty when that is not how the consumer wants to interact with your company.

Call Center 370

Call Center Customer Experience Measurement Financial 370

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Retently

OCTOBER 23, 2024

They reveal pain points, areas for improvement, and opportunities to delight customers – whether it’s right after a purchase or a few weeks into product usage. This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty.

Retail 109

Retail NPS Touchpoint Feedback 109

InMoment XI

NOVEMBER 26, 2024

A customer journey map visualizes all touch points between the customer and the organization, from customer research on the product to first contact with the company to building customer loyalty. You might have already created these as part of your customer experience strategy.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

NOVEMBER 8, 2022

If you are an organization with thousands of customers, surveying your entire customer base can seem like a daunting task. The likelihood of all of your customers (whether they number in the thousands or in the hundreds) answering a survey is slim to none. Sampling With InMoment.

Definition 39

Definition Loyalty Retail Customer Base 39

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. This is called the customer journey. How exactly do you do this?

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

InMoment XI

AUGUST 1, 2024

It includes both positive and negative feelings, like satisfaction, frustration, loyalty, and disappointment. By analyzing customer sentiment, businesses can gain valuable insights into how their customers perceive their offerings and overall brand experience. Why is Customer Sentiment Important?

Measurement 195

Measurement Hotels Social Media Hospitality 195

GetFeedback

DECEMBER 2, 2019

Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. It costs five times more to sell to a new customer than to sell to a happy one. Your satisfied customers spend 15% more with your brand. Recover unsatisfied customers .

ROI 195

ROI Customer Satisfaction Loyalty Measurement 195

ShepHyken

MARCH 11, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? How can businesses think outside the box to create fan-like loyalty among their customer base?

Customer Experience 152

Customer Experience Entertainment Loyalty Customer Centricity 152

Bill Quiseng

DECEMBER 13, 2021

Customer loyalty is not by offering discounts, upgrades, or subscriptions to repeat customers. Real customer loyalty is built on service so great that customers return again and again, raving to others along the way. That’s why a high customer retention rate is an important goal for many businesses.

Customer Retention 172

Customer Retention Customer Service B2C Customer Service Strategies 172

Customer Bliss

APRIL 23, 2021

Jay Baer explains why we must rethink how we treat customers based on loyalty. Jay Baer , the founder of Convince & Convert, a digital strategy consulting firm and author of Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth , joined me on my podcast to talk about his latest book.

Customer Experience 273

Customer Experience Books Consulting Sports 273

InMoment XI

JULY 16, 2024

The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results. This immediate engagement not only resolves the issue but also showcases the brand’s commitment to customer service. Overlooking it might spell your downfall.

Management 195

Management Social Media Hotels Airlines 195

InMoment XI

JULY 16, 2024

The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results. This immediate engagement not only resolves the issue but also showcases the brand’s commitment to customer service. Overlooking it might spell your downfall.

Management 195

Management Social Media Hotels Airlines 195

GetFeedback

FEBRUARY 15, 2019

What are your organization’s values and how can they drive the company’s decisions and actions when it comes to its customers? Understand your customer base and target audience. The next step is to understand your customers. Editor’s Note: This article reflects the opinion of our guest author.

Customer Experience 322

Customer Experience Net Promoter Score Social Media Feedback 322