Optimove

JULY 24, 2024

The digital marketing growth team at Scientific Games needed to help the government-sponsored lotteries they support optimize online programs and campaigns. This will be the foundation for continued rollout of these programs to drive lottery player response and increased revenue. Manager, Digital Growth Marketing at Scientific Games.

Innovation 52

Innovation 2029 Social Media Government 52

ProProfs Chat

DECEMBER 30, 2021

If you are confused about who your customers are and what they really need, psychographic segmentation can help. It divides customers based on their psychological traits – preferences, personality, lifestyle, and beliefs, and gives you a sneak peek of their thought processes. . Favorite sports team. Favorite food.

Social Media 52

Social Media Sports Brands Advertising 52

ChurnZero

APRIL 10, 2020

Originating from sports terminology, a “handoff”’ means to directly hand to a nearby player. A handoff’s biggest risk is the chance of fumbling the ball (or in our case, the customer experience). 7 Loyalty Program Types: Which Is Right For You? – Client Onboarding Specialist or Manager). That’s a fumble.

Customer Success 61

Customer Success Customer Journey Mapping Loyalty Programs Reference 61

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. However, in an omnichannel experience, the customer can browse the brand’s website for multiple options, try-on styles virtually, and place an in-store pickup to get a perfect size fit. This will help you generate a lot of more leads.

Omnichannel 78

Omnichannel Customer Experience Net Promoter Score Social Media 78

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ClearAction

OCTOBER 1, 2018

Apply customer lifetime value to customer intelligence and you’ll prioritize, motivate and sustain internal engagement in improvement and innovation efforts that your whole customer base will reward. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.

Retail 52

Retail Customer Experience Sports Customers 52

Qualtrics

APRIL 30, 2019

To use a sporting analogy, we’re like the San Antonio Spurs or the Oakland A’s in this case. On Frequent Flyer programs incentivizing loyalty: How you define loyalty affects everything from the way you design your loyalty program to the way you measure and track its effectiveness.

Feedback 42

Feedback Airlines Loyalty Programs Loyalty 42