BirdEye

JANUARY 12, 2024

Knowing your customers on a personal level isn’t just a perk of running a local business; it’s your superpower. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

BirdEye

NOVEMBER 30, 2023

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

Social Media 116

Social Media Management Brands Communication 116

InMoment XI

MARCH 16, 2022

These new CX trends were based on indirect and inferred data, as well as surveys across several industries. And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. CX Trend #2: The Impact of Social Media Influencers.

2022 370

2022 Social Media Consumers Loyalty 370

BirdEye

SEPTEMBER 11, 2023

Ask any social media manager, and they’ll tell you that the more active your social media profile is on any platform, the higher your chances of reaching your target customers. That’s AI in social media management redefining the rules of online marketing. That’s where social media AI tools come in.

Social Media 106

Social Media Management Demo Measurement 106

InMoment XI

FEBRUARY 3, 2025

Enhancing Geo-Targeted Advertising With CI, businesses can better tailor their ads to local target audiences based on conversational trends. For example, say a community discusses an upcoming neighborhood-wide event on social media.

Social Media 195

Social Media Events Call Center Multi-Channel 195

BirdEye

FEBRUARY 21, 2023

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

Social Media 98

Social Media Management Multi-Channel ROI 98

BirdEye

DECEMBER 15, 2022

A well-crafted social media campaign can turn your brand’s content into a powerful marketing tool. This article will show you how to create a social media campaign strategy that actually works for your business. Table of contents What is a social media campaign? How do social media campaigns work?

Social Media 98

Social Media Entertainment Brands 2015 98

GetFeedback

FEBRUARY 15, 2019

What are your organization’s values and how can they drive the company’s decisions and actions when it comes to its customers? Understand your customer base and target audience. The next step is to understand your customers. Focus on team training and development.

Customer Experience 322

Customer Experience Net Promoter Score Social Media Feedback 322

BirdEye

JULY 14, 2023

billion people use social media worldwide. But to do that successfully, it is important to play by the rules of the social media companies especially when it comes to social media image sizes. For small businesses and social media managers creating content, too many details can be hard to track.

Social Media 96

Social Media 2023 Advertising Return on Investment 96

BirdEye

AUGUST 28, 2023

Social reach is one of the most important metrics of social media management. When you publish content on social media, you want to know who sees it and how many people interact with it. That’s what social media reach gives you. See Pricing FREE DEMO Table of contents Q1: What is a social media reach?

Social Media 98

Social Media Metrics Measurement Multi-Channel 98

InMoment XI

NOVEMBER 13, 2024

This will help you better understand and serve customers. Lowering the churn rate contributes to a stronger, more loyal customer base. With insights into customer behavior, you can act faster and smarter than competitors. This can include CRM data, social media, call center logs, service requests, and chat messages.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

AUGUST 3, 2023

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

InMoment XI

JULY 16, 2024

The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results. The Role of Social Media and Reviews in Online Reputation Management For years now, social media and online reviews have emerged as pivotal elements in shaping consumer behavior and business outcomes.

Management 195

Management Social Media Hotels Airlines 195

InMoment XI

JULY 16, 2024

The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results. The Role of Social Media and Reviews in Online Reputation Management For years now, social media and online reviews have emerged as pivotal elements in shaping consumer behavior and business outcomes.

Management 195

Management Social Media Hotels Airlines 195

InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Expanding your data repertoire to such sources as purchasing data, location-tracking data, web searches, social media, and online reviews is a must.

Social Media 397

Social Media Customers Connections Customer Retention 397

InMoment XI

MAY 31, 2022

To get a pulse across your entire customer base, consider tracking core CX metrics. These include Customer Satisfaction and Net Promoter Score. And don’t discount the data your customers volunteer on social media and review sites.

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

BirdEye

DECEMBER 28, 2024

Build a strong presence on social media A strong social media presence across platforms where your target audience is most active can be immensely beneficial in building brand awareness. The more potential customers hear about your business, the more likely they are to click on your site/profile on Google.

Social Media 97

Social Media Books Demo Events 97

InMoment XI

OCTOBER 26, 2022

These tribulations can take many forms; defining customer loyalty in emerging consumers, creating seamless retail experiences across channels, tracking a customer base that seems to be in multiple places at once, and keeping up with a digital landscape that changes as frequently as the Cleveland Browns change quarterbacks.

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

Experience Investigators by 360Connext

DECEMBER 15, 2014

So how can organizations use these programs in a way that keeps this top tier happy and loyal without alienating or confusing the 99% of customers who might become part of this elite group in the future? One disappointed customer can create quite a stir, as this British Airways customer did when he paid to promote a tweet about his rage.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

InMoment XI

JANUARY 9, 2024

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. How Has the B2B Customer Experience Evolved? Support and service.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

InMoment XI

JULY 7, 2022

Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. Brand equity could help increase your profit margins and how customers view your brand, so it’s an important aspect of your business to nurture. Build Relationships. Great Impact as a Company.

Brands 369

Brands ROI Social Media Return on Investment 369

Very Best Service

FEBRUARY 8, 2025

In today's digital age, social media has become a pivotal platform for customer engagement and support. Certain industries have harnessed the power of social customer service more effectively than others, leveraging it to enhance customer satisfaction and loyalty.

Customer Service 52

Customer Service Social Media Healthcare Hospitality 52

GetFeedback

DECEMBER 21, 2018

Only slightly more than 10% of consumers are willing to stay on the line for over five minutes for customer service. ( Genesys ). Faced with poor customer service, 20% of consumers would complain publicly via social media. ( New Voice Media ). New Voice Media ). New Voice Media ). Genesys ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

NOVEMBER 26, 2024

Creating a customer journey map is a detailed process that often involves collaboration from multiple departments, so outlining what you hope to learn as a result of the customer journey map will make sure the efforts are well spent. You might have already created these as part of your customer experience strategy.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

Very Best Service

DECEMBER 3, 2024

Amazon leverages predictive analytics to recommend products and services to customers based on their browsing and purchase history. Companies like Starbucks actively engage with customers on social media, addressing inquiries and resolving issues promptly.

Innovation 59

Innovation Customer Service Social Media Customer Service Representative 59

InMoment XI

SEPTEMBER 29, 2022

Retail banks already have access to critical customer data. But, mixing these data points with structured feedback via social media or surveys , as well as meaningful data captured in order to achieve a desired goal, will allow retail banks to get a holistic view of their customer and their customer experience.

Banking 370

Banking Retail White Paper Omnichannel 370

eglobalis

JULY 2, 2024

Segmentation and Personalization : Tailor feedback mechanisms to different customer segments to enhance relevance and effectiveness. Cultural and Regional Sensitivity : Ensure feedback methods and interpretations are relevant across diverse customer bases.

NPS 461

NPS Feedback Net Promoter Score B2C 461

Experience Investigators by 360Connext

APRIL 15, 2015

You’re personally connected with EVERY customer when you start, and that connection is why most of them stay with you. Your business is growing along with the customer base. And some customers are starting to notice the changes taking place. Then the business begins to grow. You’ve got emerging positions to fill.

Social Media 277

Social Media Consulting Banking Blog 277

InMoment XI

AUGUST 1, 2024

What is Customer Sentiment Analysis? Customer sentiment analysis involves using natural language processing (NLP) and machine learning techniques to analyze customer feedback from various sources— think social media, reviews, surveys, and more. Next, use NLP and sentiment analysis tools to analyze the text data.

Measurement 195

Measurement Hotels Social Media Hospitality 195

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. How exactly do you do this? What does their interaction look like?

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

Thematic

FEBRUARY 12, 2025

The answer could be hidden in your customer feedback. Did you know that social media is the #1 product discovery channel , with 33% of consumers finding new products through platforms like Instagram and TikTok in the past three months?

Marketing 62

Marketing Social Media Net Promoter Score Feedback 62

Thematic

APRIL 3, 2025

Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful. Exponential growth in unstructured data (social media, emails, customer feedback).

Marketing 62

Marketing 2030 E Commerce Social Media 62

InMoment XI

JANUARY 4, 2024

Recommendations from friends, family, or online reviews play a significant role in attracting new customers. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 195

Retail Customer Experience Social Media NPS 195

Experience Investigators by 360Connext

OCTOBER 16, 2014

Experience should be about creating special, positive moments for everyone – and anyone – who is considered a customer. It’s hard to imagine a homogeneous world, and yet too many organizations act as if their customer base is as flat and boring as one color in a box of crayons. Review your imagery.

Culture 259

Culture Social Media Consulting Blog 259

ShepHyken

JULY 9, 2021

When you cultivate a customer community, you will create a network of loyal fans who may refer your company to their own business associates, friends, and family members. It is a fantastic way to grow your customer base and enhance your enterprise’s success. Shout Out New Customers on Social Media.

E Commerce 142

E Commerce Social Media E-support Consulting 142

GetFeedback

NOVEMBER 20, 2018

Want happy, loyal customers? But for the business with limited resources and a thousand different priorities, building a thriving customer base is easier said than done. It isn’t a one-and-done achievement—you have to devote constant attention to activities that drive customer satisfaction and loyalty.

Customer Satisfaction 257

Customer Satisfaction Net Promoter Score Social Media Customers 257