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Customerloyalty… This is what companies strive for, to create loyal customers. Some companies have earned a reputation that keeps bringing their customers back, again and again. It isn’t a coincidence that the best places to work are also recognized as the organizations that deliver the best customerservice.
Don’t offer customerservicetraining. Training is finite, usually only one to several days. Training is one-way, “I know everything, you know nothing” instruction. Training is the how and what of service. Training is what employees do to develop the business.
We don’t offer customerservicetraining. Training is top-down, one-way “I know everything, you know nothing” instruction. Training is the “how” of service. Training is to develop THE BUSINESS. Training is for a job. Instead, enroll in CustomerCARE University.
Time and time again, we see evidence that great customerservice experiences are critical in maintaining customerloyalty and satisfaction. According to research conducted in 2015 by Aspect Cloud Solutions , 76% of respondents see “customerservice as a ‘true test’ of how much a company values them.”
Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are. Get ready to smile! Connect with Shep on LinkedIn.
You already know what customerservice is, but to make it flourish, you and your team need to be reminded periodically. So, I offered people a continuous education in customerCARE. If you missed it, just follow it here: Don’t offer customerservicetraining. Nobody raves about average.
Social customercare may not be the most popular channel to deal with customer issues for most businesses, but that doesn’t mean it’s not important. More and more customers are turning to social media to get help. When a company tells me they don’t want to participate in social media customercare, I ask why.
In the last two weeks, I explained the first and second QUI TAKEAWAYS: CX versus CXM, and customerservice versus customerCARE. This week, I will explain the third QUI TAKEAWAY: customerservicetraining versus customerCARE education. Training is finite, usually one to three days.
My Comment: Companies are using social media customercare/service to increase loyalty and gain market share. If you’re not already strong in the area of social customercare, this article will help you get started. What a French Creole Cooking Term Can Teach Us About CustomerLoyalty by Josh Linkner.
I’m surprised at how many companies have not yet embraced social media for marketing and customercare. Read this report to get a better understanding of the importance of using social media as a way to connect with your customers. The NPS Handbook to Analyze the Drivers of Loyalty by CustomerGauge.
You can’t answer with “Because we have great customerservice.” Find out what makes you truly different, something that your customercares about, and exploit it. Every time a customer has an interaction with the company, regardless of it being in person, on the phone or online, they have a similar experience.
My Comment: If customerservice is the new marketing, and personalization is the hottest strategy, then this article is a must-read. More than just an increase in sales, personalizing the customer’s experience will help create more customerloyalty. For information contact or www.hyken.com.
Relationships build loyalty. Loyalty builds your business. CARE Magnificently! Saving the best for last, don’t just deliver to your people top-down, one-way, “one and done” customerservicetraining. Don’t just educate customerCARE representatives.
With the Rule of Three in mind, here is the second QUI TAKEAWAY: Customerservice versus customerCARE. So shouldn’t customerservice be customercare? At the same time, customerservice experts have advocated that the the people in customerservice are the frontlines.
Let’s be revolutionary to transform CX Into CXM, customerservice to customerCARE, and customerservicetraining to an education in customerCARE or customerCARE University. Customer experience is how your customers feel about what you did. Why only three?
The scene is classic lousy service because of bad “rules.” The Ongoing Decline of Brand Loyalty, What’s Driving It and What Should Be Done About It – Interview with Simon Morris of ServiceNow by Adrian Swinscoe (CustomerThink) Today’s interview is with Simon Morris, the Area Vice President of Solution Consulting at ServiceNow.
Training is finite (usually one to four days), one way, “I know everything, you know nothing,” instruction. Instead, educate your people interactively, frequently, and continuously with customerCARE, like telephone etiquette, service recovery, and prompt, polite, and personalized interactions.
Each week I read many customerservice and customer experience articles from various resources. When CustomerCare Isn’t Enough, Call the Customer Delight Brigade by Katie Deighton. A Customer Discovered Their $350 Lego Set was Missing Pieces. Here are my top five picks from last week.
For the record, contacting brands on social media only to be passed off to someone else is not social customerservice. My Comment: Social Media CustomerService (Also known as Social CustomerCare) continues to grow in popularity. My Comment: Loyalty programs can be powerful.
How to Build the Ultimate Loyalty Program Explainer Page (With Examples) by Patrick Trochaniak. Smile.io) Your explainer page is what convinces your customers to join your loyalty program. My Comment: Loyalty programs are designed to drive repeat business and in some cases true loyalty.
Why exhaust your marketing budget when you can get your customers to spread the word for you? An American Express report showed that consumers who use social media to engage with businesses on customerservice issues exhibit more loyalty and are even willing to pay more.
(IBM) Here then are the 13 Words You Should Never Use When Replying to a Customer, grouped into three categories of potential trouble. My Comment: I’ve written about phrases that kill the customerservice experience. I call them customerloyalty killers. For information contact or www.hyken.com.
It doesn’t matter what type of business you are in, trust creates loyalty. Earning your customers’ trust typically takes time. Your customers know what to expect, and you deliver every time. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author.
Getting More Referrals = Letting People Your CustomersCare About Know About Brands That Care About Them by Joseph Michelli. Joseph Michelli) Here are some broad approaches to activating promoter behavior in your loyal customer base. How to Drive CustomerLoyalty Among Millennials by Timi Garai.
Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal? Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. But, what about when it comes to customerservice?
Want to Build CustomerLoyalty? As brands compete in an increasingly demanding field, here are 3 tips for deploying smartphones in the battle for customers. As Social Media Evolves, Travellers Demand Joined-up CustomerService by Nick Vivion . Smartphones are the Secret Weapon by Ken Kunz.
My Comment: Customers want an easy and frictionless experience, especially when they have to connect with a company’s call or support center. In this short article, Mike Cannova, the director of Advance CustomerCare for ShoreTel, shares five important strategies and processes to create a better customer experience.
And, once the sale is made, he knows what it will take to keep those customers, which is to maintain that same level of service he demonstrated through the sales process, while maybe even increasing the altitude a bit. A high-priced service usually is accompanied by an excellent customer experience.
Each week I read a number of customerservice articles from various online resources. 12 Unique Ways to Build Brand Loyalty Through Social Media by YEC. These are great ideas that almost any customerservice/experience innovation program can benefit from. Here are my top five picks from last week.
(Provide Support) The key to any business success is building trust and establishing strong relationships with customers as those are the main factors that contribute to customerloyalty and generate more sales. Shep Hyken is a customerservice expert, professional speaker and New York Times bestselling business author.
The author of this article, Matt Hunkler, reports on three of Jay’s thoughts regarding social customercare. This is important information that everyone should pay attention to: Answer negative reviews, embrace criticism and care about all of your customers. But how exactly do you measure something so seemingly abstract?
Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com. The post The Last Customer on Earth appeared first on Shep Hyken.
Making the Case for Investing in Social and Mobile CustomerService by SparkCentral. SparkCentral) This guide lays out the integral components needed to establish a successful social media customercare strategy and makes a case for providing the right care in the right way. Thanks for sharing!
In other words, what’s happening on the inside of the company is going to felt on the outside of the company by the customer. Three C’s of CustomerService Success. Share These 3 Videos at Your Next Meetings: Top 10 Phrases to Avoid in CustomerService. For information, contact 314-692-2200 or www.hyken.com.
4 Ways to Celebrate CustomerService Week by Whitney Puidokas. Here are the four ways we celebrated the hard work our CustomerCare team puts in every day. We hope one of these ideas can make their way into how you think about honoring your customer-facing employees! My Comment: Last week was CustomerService Week.
The titles of the experts weighing in include CEO’s to directors of customer success, engagement, etc. CustomerLoyalty: 20 Compelling Reasons To Double Down On It [Infographic] by Ellen Gross. My Comment: Our friends at Fieldboom have assembled a short article and infographic filled with stats about customerloyalty.
Respond quickly to every customer inquiry or comment – A quick response time can make a customer say, “Wow!” It shows you care, that you’re paying attention and that you want to do business. A quick response time creates confidence, which is one of the keys to creating customerloyalty. Follow on Twitter: @Hyken.
Top Technology Trends That Will Reshape The Customer Experience In 2019 by Puru Govind. 3 CustomerLoyalty Trends for 2019 by SmarterCX Team. And as retail trends continue to evolve in 2019, so do customerloyalty trends and programs. I’m looking forward to seeing how much better. If so, you may be rewarded.
My Comment: If you’ve been following me at all you know I’m a huge fan of social media customercare. 3 Tips for Successful Social CustomerService by Krysta Gahagen. Repeat business is not built on a foundation of customerloyalty. Repeat business by accident is a failed strategy and missed opportunity.
Pay special attention to number one, which nicely summarizes how data can help you anticipate your customers’ next questions and problems. Morality and CustomerLoyalty by Patrick Barney. Loyalty 360) When I worked as a pizza delivery driver, I sometimes got mad at customers. Follow on Twitter: @Hyken.
Each week, I read many customerservice and customer experience articles from various resources. The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business.
CustomerGauge) There are a hundreds of technology innovations clamouring for customer’s attention, yet only a few are dominating customers’ loyalty. One of the big takeaways is that the leaders close the loop on feedback within 48 hours, which according to CustomerGauge, leads to a 12% increase in customer retention.
3 Ways to Move From CustomerService to CustomerCare by Patrick McCullough. Destination CRM) What’s the difference between customerservice and customercare? So, if customerservice isn’t a department, what do you call it? How about “customercare?”
Are You Making This Critical Connection With Your Customers to Strengthen Relationships and Drive Loyalty? Business2Community) Customer Success is typically defined as, “ensuring customers achieve their desired outcomes while using your product or service.” Consider two types of loyalty; behavioral and attitudinal.
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