ShepHyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

Happy or Not

DECEMBER 17, 2024

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. The best customer loyalty programs take customer input seriously and use it to make improvements.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Loyalty 36

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. Recognizing their loyalty shows that you value their business and encourages account retention.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Marketing E Commerce 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

PeopleMetrics

APRIL 10, 2017

Here are a few excellent strategies you can use to make loyal promoters out of your customers. Engage with Customers Online. Customers can buy things anywhere. You’re selling your brand, and for customers to become promoters, they need to love your brand. Hold Events. Provide First-Class Customer Service.

E Commerce 102

E Commerce Social Media Loyalty Programs Events 102

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Learn more about automated customer retention here. #6.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy.

Customer Engagement 63

Customer Engagement Engagement B2C Customer Journey Mapping 63

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura. The post Where Is Gamification Going?

Loyalty Programs 106

Loyalty Programs Loyalty Consumers Retail 106

CSM Magazine

OCTOBER 21, 2024

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. The sweet spot lies in reading the customer’s cues like a pro poker player – spotting that subtle pause that says, ‘I could use a hand’, versus the quick glance that screams, ‘I’m just browsing, please back off.’

Retail 52

Retail Engagement 2029 Customer Experience 52

ReviewTrackers

MAY 8, 2017

To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. Customer Experience Conferences and Events. 20:20 Customer Experience Summit. Looking for the latest trends, tools, strategies, and insights on CX?

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

InteractionMetrics

MARCH 27, 2025

Customers remember and reward this kind of personal touch. Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). Theyre really meant to create excitement that keeps customers engaged.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

BirdEye

JULY 5, 2023

Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. Consider which social media channels your customer base is likely to use and if there are other less-used channels that you may have neglected but could tap into. Spotify With the data of some 523.9

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

ProProfs Chat

FEBRUARY 22, 2019

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation.

Customer Retention 82

Customer Retention Engagement Rewards Programs Loyalty Programs 82

CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media E Commerce 52

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

BirdEye

APRIL 25, 2023

Loyalty incentives programs 15. Participate in local events 17. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it. Share press releases whenever you host an event or engage with the local community in a headline-worthy way. Work with local journalists 13.

Seminar 98

Seminar Social Media Advertising Workshop 98

ClearAction

MAY 28, 2015

Brands will be pushing harder on the customer experience manager to show business results. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

Optimove

OCTOBER 5, 2023

Respondents emphasized the importance of quick response time in nurturing customer relationships. Detecting, prioritizing, and executing responses to real-time events has become a top priority. Marketing Fatigue Scares When customers are tired of marketing, marketers should be scared. Fright Level: 3. Fright Level: 5.

Marketing 119

Marketing 2023 B2C Consumers 119

CSM Magazine

SEPTEMBER 8, 2023

Consider festive seasons or unexpected global events; businesses that employ dynamic pricing can easily adjust to these shifts. Just like how some online ads seem almost uncannily tailored to you, prices too can be adjusted based on customer behavior and purchasing history.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Retently

APRIL 5, 2024

A well-designed store environment not only reflects the brand’s identity but also makes shopping a pleasure, encouraging customers to linger, explore, and, of course, purchase. Personal interaction takes a front seat, with knowledgeable and friendly staff capable of providing immediate assistance and enhancing customer satisfaction.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Experience Investigators by 360Connext

JULY 2, 2019

Co-creating ideas with donors could be inviting ideas around events, fundraising opportunities or socially-driven peer challenge campaigns like the amazingly successful Ice Bucket Challenge for ALS funds a few years ago. Starbucks has credited its hugely popular pumpkin spice flavor and several parts of its loyalty program to customer ideas.

Customer Journey Mapping 110

Customer Journey Mapping Social Media Fashion Customer Journey 110

Retently

FEBRUARY 21, 2024

Likewise, for companies using traditional marketing methods, these surveys can assess the impact of non-digital efforts like flyers and in-person events. Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers.

Social Media 78

Social Media Advertising Events Insights 78

InteractionMetrics

FEBRUARY 20, 2025

Encouraging them to leave online reviews or share their experiences on social media can amplify positive word-of-mouth and attract new customers. Responding to both ends of the spectrum shows customers their feedback is truly valued. This strengthens loyalty and keeps your best customers engaged, which leads to better NPS scores.

NPS 52

NPS Net Promoter Score Customer Satisfaction Metrics 52

ShepHyken

OCTOBER 1, 2023

So, what better time to cultivate some customer loyalty so you can supercharge your sales towards the end of the year? I do like it, but I think it is more about creating a customer loyalty program focused more on repeat business than true loyalty. There is nothing wrong with that! What an honor.

Article 71

Article Customer Service 2023 Contact Center 71

BirdEye

NOVEMBER 7, 2023

Sales and promotions You can use specific abbreviations to create a sense of urgency or exclusivity during sales events. Reach out to your customers with Birdeye Messaging In this digital-first era, customers prefer seamless interactions with businesses they love, no matter what platform they use. Announcement TBA soon.

Social Media 116

Social Media Communication ROI Sales 116

Tricia Morris

MAY 31, 2016

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Pombriant notes that McKinsey recommends automation, proactive personalization, contextual interaction and journey innovation as four key pillars to achieve customer loyalty.“

Customer Experience 55

Customer Experience 2016 Contact Center Loyalty 55

BirdEye

NOVEMBER 29, 2023

Furniture store marketing is promoting furniture stores and their products to attract customers and increase sales. Businesses can do this through various channels, including online and offline advertising, social media marketing, public relations, and events. Share customer stories on your website and review sites.

Marketing 59

Marketing Advertising Social Media 2024 59

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Metaverse also takes a different marketing approach by allowing enterprises to hold branded events with great potential to win over new customers and retain them.

Technology 59

Technology Tourism Travel Entertainment 59

ChurnZero

MARCH 13, 2020

QBRs are often reserved as the sole time to strategize customer goals. This inflexible, timetabled approach doesn’t speak to driving continuous customer value. That requires an ongoing, event-based mindset that puts customer performance before QBR quotas and recurring scheduling expectations.

Events 59

Events Webinar Metrics Customer Success 59

BirdEye

AUGUST 20, 2024

Loyalty programs and retention strategies Loyalty programs and retention strategies are designed to reward and retain existing customers, encouraging them to continue doing business with your HVAC company. Voice search Voice search is changing the way customers find and interact with HVAC businesses.

Marketing 59

Marketing Social Media Multi-Channel Loyalty Programs 59

Blueshift

AUGUST 13, 2024

It also supports features like read receipts and typing indicators, which enhance customer engagement. RCS Marketing The rich features of RCS marketing takes customer engagement to the next level. Send images, videos, and other multimedia content to create more engaging messages.

Loyalty Programs 52

Loyalty Programs Interaction Marketing Customer Engagement 52