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5 Essentials for a Happy Business Travel Experience

Experience Investigators by 360Connext

I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.

Travel 282
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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Here are some ideas to guide your thinking when considering the actual end-to-end experience for your customers. WHAT does your customer really want to do? In the case of airlines, yes, they want to travel to a certain destination. HOW does your customer come to this conclusion? WHO is your customer?

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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

If you travel a bit, as I do, this app can be a lifesaver. It organizes all your travel information in one place, so when I land in a strange airport, I can check the app on my phone to remember which hotel I booked and not rely on my memory. Vocal customers offer valuable ideas. and the not so good. Think about it.

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Building Better Loyalty Programs Through Great Customer Experience with Aleksander Kaczmarek

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What role do loyalty programs play in enhancing customer engagement? Can loyalty programs drive repeat business without sacrificing the quality of customer experience?

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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. A great experience, but for whom?

Brands 259
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Magic Mirror Reflects Major Innovation for the Connected Consumer

Experience Investigators by 360Connext

Mike Wittenstein is an experience, service, and business designer based in Atlanta who travels the world sharing ideas and programs that ignite others’ thinking, encourage experimentation, and transform business results. Which ones did you spot? Good job Ebay ! You’ve got chutzpah, Rebecca Minkoff!

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Customer Journeys Are More Jungle Gym Than Funnel

Experience Investigators by 360Connext

Customer journeys are often represented in the same way. We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! They exit into a converting customer. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer.