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Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. Creating a Customer-Focused Process.

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5 Things Great CEOs Understand About Customer Experience

Experience Investigators by 360Connext

Before you ask for any additional buy-in from your CEO, make sure you’re speaking the same language around what Customer Experience is and what Customer Experience Management requires. Related: [Article] Customer Experience Management Defined: How is it Different From CX?

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Is Your Company Mission Designed for Success or Failure?

Experience Investigators by 360Connext

My work is definitely focused on for-profit organizations and much of what I do helps largish companies make more money. “Creating fewer ruined days for customers.” They don’t care enough to invest in customer experience evaluation and improvement. The following is a Best of 360Connext post.

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A Dramatic Change Doesn’t Have to Be a Traumatic Change

ShepHyken

Merriam-Webster’s definition for how the word is used in this context is that it is “a state, situation, or series of events involving interesting or intense conflict of forces.”. A broader definition and one that is much softer is that it is something that causes distress or anxiety. This is all about being customer-focused.

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What does customer relationship *really* mean to you?

Alida

Defining customer relationships is a necessary step in delivering what customers truly want—and driving business results. The Oxford dictionary offers two notable definitions of relationships : 1. We believe that the second definition is the most useful in the context of the brand-customer relationship. Not really.

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5 CX Essentials for Starting a Customer-Focused Business

Win the Customer

In order to succeed in any business, it’s critical to map out needs and wants of customers and prospects in order develop a business focused on meeting the customer experience expectations of its audience. The biggest problem with starting a new business is that, by definition, it is new.

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CX Education for Employees: Why it Matters & How to Develop Your Program

Experience Investigators by 360Connext

Give employees tools to share feedback about the customer journey. Provide any background you can around current understanding of your customers. . Make sure your definition of Customer Experience (and related terms) are clearly communicated and agreed upon. Develop a “customer room” either in-person or virtually.

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