PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Consumers Brands 53

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. This generates what you might call "longitudinal customer insight." There’s more… To read the rest of this blog posting click here. roi loyaltyprogram'

Loyalty Programs 60

Loyalty Programs Loyalty Insights ROI 60

Alida

JULY 17, 2017

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Understand your customers’ varied profiles and needs. Ask short, meaningful questions.

2017 172

2017 Customer Experience Hotels 2025 172

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Loyalty programs are more popular than ever.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Forrester's Customer Insights

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Loyalty Programs 49

Loyalty Programs Loyalty Consumers Brands 49

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

InMoment XI

OCTOBER 23, 2024

Whether it’s agriculture, manufacturing, real estate, or healthcare, having a team of experts who are knowledgeable in that sector can significantly improve the customer experience. By providing industry-specific insights, whitepapers, or reports on market trends, you can establish yourself as an authoritative bank.

Banking 195

Banking Customer Experience Financial Touchpoint 195

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

2025 52

2025 Marketing Download Loyalty Programs 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

InMoment XI

NOVEMBER 21, 2024

Enhanced customer service helps retain existing customers and supports brand reputation management. As a result, you can increase your market share with this customer-centric approach. Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 64

E Commerce Marketing Multi-Channel E-support 64

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Forrester's Customer Insights

MARCH 10, 2015

Firms in China focus on improving customers'' awareness of their brand and increasing their market share. Most of the Chinese marketers I spoke with for my latest customer loyalty research have built frequent-buyer programs that dish out lots of points and coupons but don''t do nearly enough to positively affect customer retention.

Loyalty Programs 38

Loyalty Programs Loyalty Customer Retention Customer Insights 38

Optimove

JUNE 22, 2023

Perhaps the most compelling use-case for beacons, however, is that they enable brands to capture invaluable customer data as they move around a physical location in real-time; where do they spend most of their time in-store? ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Forrester's Customer Insights

FEBRUARY 20, 2015

Many companies think they've solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs -- the majority of which are ruled by points, discounts and financial rewards. Traditional approaches to loyalty don't cut it anymore.

Loyalty 48

Loyalty Loyalty Programs Customer Insights Insights 48

transcosmos Information Systems

OCTOBER 8, 2015

Technology helps you to improve customer experience. Technology gives you the ability to interact with customers on a regular basis. Don’t miss this opportunity to gather as much feedback and customer insight as you can to inform your next marketing campaign or to introduce improvements to your current products or service.

Technology 103

Technology Customer Service Social Media Loyalty Programs 103

Method:CRM

JULY 11, 2022

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.

Customer Experience 92

Customer Experience Customer Journey Mapping Loyalty Programs Omnichannel 92

Forrester's Customer Insights

MARCH 25, 2019

Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. Loyalty programs are a hot commodity – and I mean commodity: it’s incredibly hard for brands to maintain a differentiated program. We’re not surprised. Our data shows that […].

Loyalty Programs 42

Loyalty Programs Loyalty Brands Marketing 42

Forrester's Customer Insights

MARCH 20, 2015

After almost every loyalty-related speech I give, I get some variation of the following question: "How does this apply to B2B?" " Sure, customer loyalty programs are most frequently associated with consumer-facing rewards schemes, but earning customer loyalty is very important for B2B companies too.

B2C 46

B2C B2B Loyalty Loyalty Programs 46

ShepHyken

OCTOBER 6, 2023

By going above and beyond to exceed expectations, businesses can foster a more profound sense of loyalty. #2. Implementing a Loyalty Program A loyalty program is one of the best tricks in the hat to improve customer experience and encourage repeat purchases.

2023 68

2023 Loyalty Social Media Loyalty Programs 68

Retently

APRIL 5, 2024

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Forrester's Customer Insights

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Loyalty Programs 26

Loyalty Programs Loyalty Consumers B2C 26

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Forrester's Customer Insights

OCTOBER 15, 2018

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.

Loyalty Programs 39

Loyalty Programs Loyalty Consumers B2C 39

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52

ChurnZero

APRIL 12, 2022

A CCO can help create a culture that makes the customer a top priority, ensuring that departments work together to offer an elevated customer experience at every touchpoint. For example, your sales and marketing teams may create amazing customer experiences at their own touchpoints, ranging from brand awareness to conversion.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Touchpoint Leadership 98

PK

MAY 12, 2020

It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyalty programs. members of its loyalty program, marking a 16 percent year-over-year increase.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Currency Alliance

JULY 16, 2020

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. The conversion rate of most marketing efforts is just 1% to 4% , meaning for each dollar invested, nearly 95 cents misses its mark. It’s a Virtuous Cycle.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often about how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167