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How to engage millennials for customer insight and marketing

Alida

ENGAGE MILLENNIALS FOR CUSTOMER INSIGHT. Given the economic power of Millennials, customer intelligence professionals need to become experts in engaging with this group. For example, if you represent a sports organization, you could encourage fans to use a certain hashtag if they would like to be invited to your community (e.g.

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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

For retailers, it’s a chance to tie game-day excitement to exclusive deals, boosting sales and fostering customer loyalty. For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience.

Sports 59
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships. Personalization : Experiences tailored to customer profiles encourage loyalty.

Loyalty 195
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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

The charter is a brief document to align the vision, purpose, responsibilities and roles for achieving customer experience success. Operational data , like product return rates, customer wait times, and even employee retention rates. Future-focused strategic initiatives requiring customer journey improvements or changes.

Document 358
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Faces of Customer Experience: Sean Hawkins

Customers That Stick

This was my first introduction to the saying, ‘the customer is always right’ While I think much can be said about that expression, at the time, it was the first time I recognized that I had customers. Tell us how one outside influence impacted your customer service or customer experience thinking.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Sherwin Jarvand revealed how ComeOn Group leverages hyper-personalized CRM strategies to increase player engagement, revenue per user, and cross-sell success between sports betting and casino products. Attendees learned how to turn customer insights into high-impact, shareable content.

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Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

Forrester's Customer Insights

There’s rarely a dull moment in the world of collegiate and professional sports. After wrapping up one of the more exciting March Madness Finals in recent memory, sports fans have not been starved for more great content: since the NCAA tournament wrapped up, American sports fans have turned their […].

Sports 36