InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Tracking these conversations with a social listening tool helps improve marketing efforts. For example, a fashion retailer can leverage social media activity to identify its most valuable customers.

Social Media 195

Social Media Multi-Channel Metrics 2024 195

Experience Investigators by 360Connext

NOVEMBER 20, 2014

Earlier this month, Thomasz Tungaz, a venture capitalist at RedPoint, published a blog titled “Why your SaaS Startup Needs a VP of Customer Success Sooner than you Might Think”. She has spoken at several conferences over the years on B2B and B2C social strategies and online reputation management.

Customer Experience 302

Customer Experience Chief Customer Officer Events 2003 302

CloudCherry

AUGUST 17, 2018

The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel. Customer Experience Management (CEM). It collects core customer information from various channels (e.g. What is CRM?

CEM 281

CEM Customer Relationship Management Customer Experience Management Customer Relationships 281

Kustomer

SEPTEMBER 6, 2022

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business. What Is Social Data?

Customer Relationship Management 96

Customer Relationship Management Customer Relationships Social Media Management 96

Experience Investigators by 360Connext

NOVEMBER 19, 2014

Those who work inside the company rarely take the time to truly understand what customers go through to fix a real problem. They think they know, because the codes used by customer service reps and customer relationship management software seem to be working just fine. But there’s a way to solve this.

Customer Service 257

Customer Service Customer Relationship Management Hospitality Customer Relationships 257

eglobalis

JUNE 27, 2024

Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Use customer feedback and performance metrics to determine which interactions are causing friction and which are delighting customers. Continuous monitoring and adaptation are crucial.

Customer Experience 453

Customer Experience Customer Centricity Net Promoter Score Government 453

CSM Magazine

DECEMBER 6, 2024

Though it might sound far-fetched, this outcome is completely achievable with a marketing gamification consultancy. In this era of short attention spans, gamified marketing seeks to attract customers and keep them coming back by delivering fun and compelling brand experiences. What are the behavioural principles behind it?

Marketing 52

Marketing Social Media Entertainment Reference 52

InMoment XI

MARCH 26, 2025

Corporate research managers may forget how their information can be useful for other departments (e.g., marketing, product development). For instance, if the information that stakeholder needs is already available elsewhere (such as via customer relationship management (CRM) software like Salesforce), let them know.

Insights 195

Insights White Paper Customers Brands 195

CSM Magazine

MARCH 11, 2025

Increasing adoption of AI-driven support solutions and omnichannel communication is transforming customer service experiences. According to a new report published by Market Research Future (MRFR), the Customer Service Market Size is anticipated to rise from USD 470.88 billion in 2024 to USD 800.0

Customer Service 52

Customer Service E Commerce Marketing E-support 52

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. Customers now expect a smooth, connected experience no matter where they interact with a brandwhether thats on a website, social media, or in-store. Table of contents What is omnichannel marketing?

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

MARCH 3, 2025

That seamless experience across both online and physical channels is what omnichannel marketing is all about. Customers now expect a smooth, connected experience no matter where they interact with a brandwhether thats on a website, social media, or in-store. Table of contents What is omnichannel marketing?

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

Blueshift

JANUARY 3, 2025

Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. What is a Customer Data Platform?

E Commerce 52

E Commerce Marketing E-support ROI 52

InMoment XI

DECEMBER 30, 2021

The Four Touchpoints in the SaaS Customer Journey Taking Immediate Action: Sustainable Strategy for Customer Follow-up Taking Strategic Action: Insights from Touchpoint Data. One of the strategies Pfeifer explained is to have a single-account view of feedback in a customer relationship management (CRM) dashboard.

Webinar 370

Webinar Metrics Touchpoint Customer Journey 370

Alida

JANUARY 10, 2018

It’s always been easier to keep existing customers than land new one, but keeping loyal customers doesn’t come without its own set of challenges. But marketers tend to have their own ideas about what drives customer loyalty, and those ideas don’t always mesh with what the customer is thinking.

Loyalty 127

Loyalty Marketing Net Promoter Score NPS 127

SurveySensum

OCTOBER 2, 2024

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

Customer Relationship Management 52

Customer Relationship Management Customer Experience Management Customer Relationships Management 52

Customer Bliss

DECEMBER 12, 2017

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

Leadership 0

Leadership Marketing Customer Experience Chief Customer Officer 0

Experience Investigators by 360Connext

MAY 19, 2015

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Well that’s like crack to marketers and executives alike. Beautiful customer journey maps are easy to find. But therein lies the problem.

Customer Journey Mapping 234

Customer Journey Mapping Customer Journey Workshop Social Media 234

InMoment XI

DECEMBER 18, 2024

InMoments omnichannel contact center solution helps manage interactions beyond traditional phone calls. It ingests feedback from email, social media, and chat and integrates it with customer relationship management (CRM) data. This approach provides a comprehensive view of the customer experience in one place.

Contact Center 195

Contact Center Customer Satisfaction ROI Call Center 195

Optimove

JANUARY 20, 2025

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: OptiLive is a critical solution for sportsbook operators to maximize the growing in-play betting market. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.

Sports 75

Sports Marketing Download Events 75

InMoment XI

OCTOBER 23, 2024

Whether it’s agriculture, manufacturing, real estate, or healthcare, having a team of experts who are knowledgeable in that sector can significantly improve the customer experience. By providing industry-specific insights, whitepapers, or reports on market trends, you can establish yourself as an authoritative bank.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

JULY 4, 2022

While designing surveys and preparing email marketing campaigns are important, you need to make sure the designs are in line with your customer vision and brand promise, and that your customer experience program can support the changes that you need to deliver. #3: Everything should be tied into your vision as a business.

ROI 370

ROI Return on Investment Social Media Measurement 370

InMoment XI

FEBRUARY 1, 2022

For example, are you striving to increase market share? Retain existing customers? That’s why it’s so important to take a look at your existing customer data. This can be inferred data (such as customer relationship management data) or internal data (from emails, slack, and the like).

Customer Experience 396

Customer Experience Social Media Customer Relationship Management Feedback 396

Alida

FEBRUARY 22, 2017

More data = better relationships? To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The race towards customer-centricity is driving some the biggest trends in business technology. billion in market value by 2018.

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Definition 180

InMoment XI

MARCH 23, 2025

Marketing your B2B product without first defining your ideal customer profile (ICP) is like shooting in the darkyou may have all the tools you need to hit your target, but that wont help much when you have no idea where it is. An ICP is a detailed description of the best-fit customer from your target audience.

Touchpoint 195

Touchpoint Insights Sales Social Media 195

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Optimove

APRIL 10, 2025

Managing Customer Data: CDP vs CRM Understanding the tools that manage and activate customer data is crucial for marketers. Two of the most talked-about platforms in this space are the Customer Data Platform (CDP) and Customer Relationship Management (CRM) system.

Download 52

Download Customer Journey Customer Relationship Management Sales 52

Experience Investigators by 360Connext

JANUARY 18, 2022

Yet in some organizations, customer experience training is reserved for those who are in customer service roles only. And that training can feel tactical and task-driven, like explaining how to track customer records in a Customer Relationship Management (CRM) platform.

Culture 378

Culture Customer Centricity Customer Journey Feedback 378

InMoment XI

OCTOBER 31, 2023

These centers are equipped with advanced technologies, including customer relationship management (CRM) software, predictive dialers, and analytics tools. Technology Integration Embrace technology to enhance your call center’s efficiency and customer experience.

Call Center 195

Call Center Management Exceptional Customer Service Customer Satisfaction 195

GetFeedback

JANUARY 28, 2019

The best way to get context on your customers is by using the data you already have from your ongoing relationship. Usually, this is stored in a customer relationship management (CRM) tool, like Salesforce. With this information, you can make better decisions about your marketing and your product development.

NPS 246

NPS Net Promoter Score Insights Connections 246

CloudCherry

MARCH 14, 2019

Her journey makes her a specialist and leader at sales and marketing, planning, strategising and customer service in both B2B and B2C environments. She is known for her strong skills like creating brand awareness, building a brand image to a customer and strong customer relationship management.

Hospitality 236

Hospitality 2007 Insurance B2C 236

InMoment XI

MARCH 21, 2025

It provides a wide range of insightscustomer sentiment, pain points, common concerns, market trends, and even agent performance. So you never have to guess what customers want, what drives them to action, or how well your teams meet their needs. Staying ahead of shifting customer needs and expectations helps you stay competitive.

Insights 195

Insights Sales Interaction Metrics 195

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. It involves the use of tools that highlight a customer’s purchasing habits.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

CloudCherry

MARCH 14, 2019

Her journey makes her a specialist and leader at sales and marketing, planning, strategising and customer service in both B2B and B2C environments. . She is known for her strong skills like creating brand awareness, building a brand image to a customer and strong customer relationship management.

Hospitality 210

Hospitality 2007 Insurance B2C 210

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Totango

MAY 24, 2022

Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. A customer relationship management app is software used to store data about prospect and client interactions in a single database to support sales, marketing, and other business functions.

Customer Success 96

Customer Success Customer Relationship Management Customer Relationships Sales 96

Experience Investigators by 360Connext

AUGUST 20, 2024

Yet in some organizations, customer experience training is reserved for those who are in customer service roles only. And that training can feel tactical and task-driven, like explaining how to track customer records in a Customer Relationship Management (CRM) platform.

Customer Centricity 282

Customer Centricity Culture Feedback Customer Journey 282

Customer Bliss

SEPTEMBER 14, 2016

Instead, businesses can use customer experience metrics to build solid relationships with individuals through personalized marketing. What Tool Should I Use to Measure Customer Experience Metrics? Customer Relationship Management (CRM) software allows businesses to stay informed about their customers and their behaviors.

Metrics 157

Metrics Customer Experience Contact Center Travel 157