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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

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How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. Demonstrating the value of CX (e.g.,

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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

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Customer Experience and Ease of Doing Business B2B buyers increasingly expect consumer-level simplicity and speed. Firms that make interactions effortlessfrom onboarding to supportcan significantly boost customer retention. McKinsey & Company , March 23, 2023. link] Almquist, Eric, Jamie Cleghorn, and Lori Sherer.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

THIS is why convincing executive leadership to prioritize and invest in CX initiatives can be a challenge. And yet, leadership buy-in is a critical part of customer experience success. Let’s get some leadership attention for what we really need. But it can’t be a priority without funding, resources, and defined outcomes.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

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Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Customer Lifetime Value (CLV) : Estimates revenue potential from a customer over their lifetime. However, its relevance diminishes with delayed insights.

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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Background on Samsung and Apple To fully understand how Samsung and Apple differentiate in customer experience, it’s essential to delve into the backgrounds of these two industry titans. Here, we provide an overview of their corporate structures, leadership, and financial performance.

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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

Our free 2025 Consumer Trends Report highlights the key shifts transforming customer experience (CX) and what your business needs to stay competitive. 2025 Consumer Trends Report Get a first look at the trends that matter most and how they can impact your customer relationships, drive growth, and strengthen your overall strategy.