Does Net Promoter Score Work for B2B Companies? You Bet It Does!
Retently
AUGUST 23, 2023
We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. Thanks to the higher response rate of B2B NPS surveys, business-to-business companies can have more confidence in their data which allows them to make meaningful, effective decisions to improve customer retention.
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