InMoment XI

AUGUST 8, 2023

A survey can be set up at each key digital touchpoint (like on a mobile app or website) to send a one or two question microsurvey with an open text box to capture immediate, in-the-moment responses from customers. Download for free today! Learn how Hootsuite tripled their Net Promoter Score by using InMoment’s microsurveys!

Net Promoter Score 435

Net Promoter Score Customer Service Representative Feedback Touchpoint 435

Optimove

NOVEMBER 26, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. How AI is Transforming CDPs Download Now>> 1. How Will Insights from Phase One Inform Multi-Channel Strategies?

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

InMoment XI

JANUARY 2, 2023

Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ). Customer experience ( CX ) is the cumulative impact of every touchpoint throughout the customer journey. What Is Customer Experience? This is where CSAT comes in.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

Optimove

JULY 1, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Online lottery in the United States is projected to grow from $5.74 Provide a seamless omnichannel experience across all touchpoints. Utilize data analytics to gain insights and enhance operations and customer experience. billion in 2024 to $7.41

2029 69

2029 2024 Omnichannel Touchpoint 69

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Marketing 52

Marketing 2024 Download 2023 52

Optimove

JULY 30, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: In this blog, marketers can gain insights on how AI enables brands to offer relevant, seamless, and personalized experiences across all touchpoints, which can help drive loyalty and optimize customer lifetime value.

Customer Engagement 64

Customer Engagement Engagement Multi-Channel Touchpoint 64

Feedbackly

APRIL 26, 2018

By creating a detailed map of customer interactions and touchpoints with an organization, customer feedback can be compiled at each stage and relevant action can be taken to improve the overall customer experience. Nowadays there are as many customer touchpoints as there are trees in a forest. The post What Is A Customer Journey Map?

Customer Journey Mapping 53

Customer Journey Mapping Download Customer Journey Touchpoint 53

InMoment XI

DECEMBER 7, 2023

It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey. It’s important to note that while calculating the churn rate provides valuable insights, understanding the reasons behind customer churn is equally crucial.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

InMoment XI

AUGUST 17, 2023

Seamless Omnichannel Experience: Ensure a seamless experience across all customer touchpoints, whether online or offline. To access all the key drivers of NPS and discover who the leading brands are in the UK, download your copy of the report findings here. Take The Lead!

Net Promoter Score 370

Net Promoter Score NPS Customer Satisfaction 2023 370

Optimove

AUGUST 5, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Navigating thousands of concurrent customer journeys in marketing is like managing a thousand flights at once and more. Data-Driven Decision Making: Using data-driven insights to inform strategies and optimize campaign performance.

Customer Journey 59

Customer Journey Marketing Touchpoint 2024 59

Feedbackly

AUGUST 23, 2023

Analyzing customer journeys helps you assess the quality of touchpoints, identify pain points, and make necessary improvements to enhance the customer experience. Include every interaction that takes place between the customer and brand, followed by the relevant touchpoint and channel used for engagement.

Customer Journey 98

Customer Journey Customer Journey Mapping Touchpoint Social Media 98

Optimove

NOVEMBER 28, 2024

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.

Sports 59

Sports Retail Multi-Channel Download 59

Optimove

NOVEMBER 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This Thanksgiving, it’s time to appreciate how AI and GenAI are redefining the role of marketers, allowing them to transcend rigid job descriptions and become more creative, impactful, and precise.

Technology 52

Technology Marketing Download Touchpoint 52

InMoment XI

NOVEMBER 2, 2022

If you’ve ever heard the terms “ CX ” or “customer experience” before, you probably know that they and similar phrases refer to organizations’ attempts to scour every interaction for feedback and insights. It became about optimizing journey touchpoints to delight customers and nurture relationships!

Touchpoint 243

Touchpoint Customer Experience Design Reference Brands 243

Optimove

NOVEMBER 4, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Position-less marketing empowers marketers to break free from rigid roles to reach their full potential. Leverage AI for Agility: Use AI-driven insights to adapt quickly to changing trends and customer expectations, staying relevant in real-time.

Marketing 59

Marketing Multi-Channel Download Customer Centricity 59

Optimove

NOVEMBER 3, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The Heptagon Awards are back, celebrating the best in CRM marketing. The CRM Marketer Evolution’s Curve Guide Download this guide to learn about the 5 stages of a marketer’s evolution. CRM Executive of the Year : Laura L.

2025 52

2025 Download 2024 Touchpoint 52

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Take an Omnichannel Approach: Marketers should adopt an omnichannel orchestration strategy to synchronize outreach to consumers through various touchpoints.

2023 111

2023 Consumers Brands Marketing 111

Optimove

JANUARY 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. This article delivers practical insights for swift implementation, ensuring marketers are equipped to elevate their marketing game.

Customer Journey 72

Customer Journey Multi-Channel Marketing Touchpoint 72

Optimove

JUNE 19, 2024

Journey Orchestration helps marketers set goals and apply relevant customer insights for audience segmentation; it also helps them manage and plan the timing and sequencing of channels for multichannel marketing campaigns and journeys. What is Journey Orchestration? Why is Journey Orchestration important?

Touchpoint 52

Touchpoint Multi-Channel ROI Customer Journey 52

Experience Investigators by 360Connext

OCTOBER 27, 2020

Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Offer specific measurement for parts of the customer journey, like tracking Customer Satisfaction Rates for a high-stakes touchpoint like product delivery or a customer service interaction.

Customer Journey 359

Customer Journey Social Media Feedback Customer Journey Mapping 359

InMoment XI

AUGUST 20, 2024

Effective law firm reputation management ensures that potential clients encounter positive and trustworthy information about your firm at every touchpoint. Dedicated Help Section: Create a section on your website where clients can access resources like downloadable forms, legal checklists, or links to important legal information.

Management 195

Management Social Media 2024 Download 195

Optimove

OCTOBER 16, 2024

See the difference control groups make in this guide Download Now Why it Matters: Lottery operators can use the latest in CRM Marketing to elevate player experiences through true personalization. How to treat every campaign like a marketing experiment Download Now >> 1. Download Now 3. casual players vs. high spenders)?

Download 59

Download Touchpoint Social Media Communication 59

InMoment XI

AUGUST 23, 2023

Customer experience transformation refers to the strategic and holistic process by which a business fundamentally reimagines and reshapes its entire approach to interacting with customers across various touchpoints and throughout the customer journey. Download our customer experience transformation guide today!

Customer Experience 195

Customer Experience Omnichannel Innovation Loyalty 195

Optimove

NOVEMBER 19, 2023

Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. These models determine how credit is distributed among touchpoints.

Multi-Channel 52

Multi-Channel Touchpoint ROI Download 52

Optimove

DECEMBER 25, 2023

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: Today’s hyper-connected customers interact with brands through a dizzying myriad of channels, from websites and email to mobile phones and social media. Download Now >> Why Is Customer Journey Orchestration Important?

Customer Journey 59

Customer Journey Customer Journey Mapping Download Touchpoint 59

Maru Group

DECEMBER 13, 2022

To achieve this, firms need improved customer insight to engage teams and consistently provide products, services, and communication to deliver good outcomes. IRT (Implicit Response Time): We passively capture response time to questions, opening up an extra layer of customer insight.

Consumers 84

Consumers Net Promoter Score Touchpoint Financial 84

Thematic

OCTOBER 7, 2024

By actively listening and strategically acting on customer insights, you can transform feedback into powerful business growth. Gather feedback Collect insights from customers using various channels, such as surveys, interviews, social media, and online reviews. A robust Voice of the Customer (VoC) strategy is no longer optional.

Voice of Customer 62

Voice of Customer Social Media Touchpoint Feedback 62

Experience Investigators by 360Connext

JUNE 13, 2023

This can be a successful approach, particularly when organizations value operational efficiency and want to ensure that customer interactions are streamlined across all touchpoints. Related: Download the CX Charter Guidebook CX Center of Excellence A Customer Experience (CX) Center of Excellence is another strategic option for organizations.

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. For more insights on how to benefit from Opti-X, contact us to request a demo.

Sports 52

Sports Download Events Customer Journey 52

Optimove

SEPTEMBER 25, 2023

By leveraging insights from a CDP, brands can use an MMH to curate content that speaks directly to the customer’s interests, ensuring each touchpoint resonates deeply. QR codes strategically placed on products and ads create instant links between physical and digital touchpoints, enabling swift mobile access to online content.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. For more insights on how to benefit, Contact us today – or request a Web demo.

Marketing 52

Marketing 2022 Download Sports 52

Optimove

MARCH 26, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. If you could not attend and want any of the insights shared to help you in your marketing, contact us.

2024 64

2024 Connections 2025 Download 64

Optimove

JANUARY 30, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Your options for CDP-led orchestration.

Customer Journey 59

Customer Journey Measurement Multi-Channel Touchpoint 59

Feedbackly

MARCH 30, 2023

Identify customer touchpoints Touchpoints refer to every point of interaction that occurs between the customer and the brand. As the next step, identify every possible touchpoint in each phase of the customer journey. Start by defining each stage and mapping the touchpoints related to each of them.

Customer Journey Mapping 98

Customer Journey Mapping Customer Journey Touchpoint Social Media 98

Optimove

MAY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Embrace the power of Optimove’s capabilities to conquer marketing uncertainties and elevate your campaigns to new galaxies of success.

Marketing 59

Marketing Download Customer Journey Customer Insights 59

GetFeedback

AUGUST 14, 2019

Online surveys can provide insights if your digital experience is meeting customer and prospect needs. It’s not the measuring that makes things happen, it’s what you do with those insights. CSAT can provide a lot of insights around how well your brand met expectations at these key parts of the customer journey. Get Calculator.

Metrics 273

Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

Optimove

JANUARY 17, 2024

Discover the true value of your customers with our LTV calculator Download Now Why it Matters: As we celebrate Get to Know Your Customers Day, it’s crucial to remember that every day is an opportunity to put the customer first, starting with their data and leveraging AI-powered tools to uncover valuable insights.

Loyalty 59

Loyalty 2024 Download Roadmap 59