Thu.Mar 27, 2025

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Relationship Marketing: How to Build Lasting Customer Relationships

Brandwatch CX

Relationship marketing is a long-term strategy, and that might put some brands off. If you have the conviction to engage in itand stick with it, your business can see long term benefits. You basically need to understand your customersand deliver what they want. Not the most extreme of ideas, but there you go. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term.

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197: Structuring Your Presentations for Maximum Impact

The DiJulius Group

Summary: In this episode of the Customer Service Revolution Podcast, John DiJulius shares insights on the art of engaging presentations, emphasizing the importance of icebreakers, audience connection, and storytelling. He discusses the structure of effective presentations, customization for different audiences, and practical advice for aspiring speakers.

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Lesson #33 Revisited: Don’t Let VoC Become Complaint Management—Celebrate the Positive Too!

PeopleMetrics

Its easy to think of VoC as a tool to put out firesto identify what went wrong, whos upset, and how to make it right. And yes, recover alerts are essential. They help reduce churn, save relationships, and show customers you care. But if thats all your VoC program is doing, then its just a glorified complaint box. The truth is, the real power of VoC kicks in when it becomes part of your culturenot just your operations.

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How to Spot and Reduce Hidden Inefficiencies in Your Contact Center

CSM Magazine

If your contact center feels like its constantly busy but your customer satisfaction scores remain low, chances are there are hidden inefficiencies hampering performance. These inefficiencies dont just hurt your teams productivity; they negatively impact the customer experience , increasing complaints and lowering retention rates. The good news? Identifying and reducing these inefficiencies can turn your contact center into a streamlined operation that delivers exceptional support.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Understanding brand crisis management: real examples & best practices

BirdEye

When a crisis hits, how a brand responds can make or break its reputation, influencing customer trust, market value, and long-term success. Every brand must be prepared to navigate unexpected challenges, from global giants to emerging startups, with a well-planned approach. This is where brand crisis management comes into play. It is a critical business strategy to ensure companies react quickly, minimize damage, and recover strongly.

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How to transfer Facebook page ownership: A step-by-step guide

BirdEye

Facebook has become a go-to platform for businesses, influencers, and organizations to connect with their audience, share updates, and build a strong online presence. But what happens when you need to hand over a page control to someone else? Knowing how to transfer Facebook page ownership is essentialwhether you’re stepping away, bringing in a new partner, or shifting management to another team.

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Enhancing Client Communication Through Custom Interfaces

CSM Magazine

Strong client communication sits at the heart of every thriving business. Whether dealing with customers, partners, or stakeholders, keeping those channels smooth, efficient, and engaging is a must. Dropped balls in communication can spark confusion, tank customer satisfaction, or even cost a company deals. With digital exchanges taking over, finding ways to sharpen communication and build tighter bonds has never been more critical.

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How to write TikTok captions that drive likes, shares, and follows

BirdEye

TikTok is a popular app that allows people to share creative videos and start new trends. But grabbing attention isn’t easy, with millions of videos posted every day. Thats where TikTok captions come into play. A good caption can stop the scroll, spark engagement, and make your content more shareablewhether youre posting a dance video, a funny moment, or a travel clip.

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What Online Casinos Can Teach Us About Real-Time Customer Engagement

CSM Magazine

In a world where attention spans are shorter than a TikTok video and competition is just one click away, mastering real-time customer engagement is no longer optional – its survival. You might be surprised, but online casinos are crushing it in this arena. Yup, those flashy platforms where people spin digital wheels and roll virtual dice? Theyve got a thing or two to teach us about keeping users hooked, engaged, and coming back for more.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Google My Business location optimization: Top the first page search results

BirdEye

Your Google My Business location could be the key to attracting more customersor why they choose your competitors instead. If your listing isnt fully optimized, you might be invisible on Google Maps and Search , even when potential customers are actively looking for what you offer. Moreover, a poorly optimized location limits your businesss reach, making capturing local customers and conversions harder.

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How to Increase Customer Retention: 15 Proven Strategies That Work

InteractionMetrics

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Think about your favorite coffee shop. Maybe they offer you a punch card where you earn a free coffee after ten purchases. Thats customer retention at workusing incentives and positive experiences to keep you coming back.

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Add user to Google Business Profile in 4 steps & manage roles effectively

BirdEye

Knowing how to add a user to Google Business Profile correctly is crucial for protecting your businesss online presence. Many companies rush through this task, unaware that a simple mistake could lock them out of their business profile or expose sensitive settings to someone unqualified. The stakes? One click by the wrong person, and youre locked out of your own profile, unable to update your business information or respond to crucial customer reviews.

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Essent and Sabio Group Engineer Cloud Migration to Energise Customer Experience

CSM Magazine

Sabio Group , the digital customer experience (CX) transformation specialist and expert services partner, today announced a significant new cloud migration project with Essent N.V., the Netherlands’ largest energy provider. The partnership will see Essent embark on its transition to enhance its contact centre capabilities whilst maintaining its commitment to delivering exceptional customer service.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Fixing Google Maps reviews: The complete guide to handling recurring issues 

BirdEye

Google Maps reviews are critical for any local business. They shape customer perceptions, influence purchasing decisions, and directly impact your online reputation. In fact, research shows that: Customers check online reviews 68% of the time before working with a local business (Birdeye study on online reviews for multi-location business ) Over 90% of customers read at least two reviews during their purchase process Google captured almost 80% of all online reviews in 2024, making it the largest

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Exploring the Next Evolution of CX for First-Time Buyers

inQuba

Investing in a customer journey management solution is a critical step for businesses looking to improve customer experience (CX) and drive growth. Traditional approaches often fall short in addressing the dynamic and unpredictable nature of customer behavior. Our guide will help you navigate the key features to look for in journey analytics solutions so you can make an informed decision.

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Google Business Profile for online businesses? Yes, you can use it without a physical location

BirdEye

A Google Business Profile for online business might seem unnecessary at first glance. After all, if theres no storefront, why bother with a profile meant for local visibility? But overlooking it could mean missing out on valuable opportunities. Even without a physical location, countless eCommerce stores, SaaS providers, and remote service businesses can still benefit from increased visibility in local search results, enhanced credibility on Google Maps, and attract new customers.

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What Is Average Handle Time (AHT) in the Contact Center? 5 Best Practices to Improve AHT

Calabrio

Analytics What Is Average Handle Time (AHT) in the Contact Center? 5 Best Practices to Improve AHT Share Every conversation in a contact centerfrom start to finishholds helpful insights about the customer experience and service performance. This is why the amount of time spent on interactions is a key metric for ensuring the efficiency of your customer service.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Creative TikTok username ideas to make your profile stand out

BirdEye

Looking for TikTok username ideas that will make your profile stand out? Your username is the first thing people will see; it can grab attention, reflect your personality, and make your profile unforgettable. Whether youre just starting fresh or rebranding, picking the right username will set the tone for your TikTok journey. However, with millions of users on TikTok, standing out with a unique and creative username can be challenging.

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Celebrating Women in CS: 5 Takeaways From Our Power Up Masterclass

Gainsight

As International Womens History Month comes to a close, it’s a fitting moment to celebrate the powerful intersection of women in leadership and customer success. Gainsight recently launched Season 2 of our Women in Customer Success Power Up Masterclasses in partnership with Women in Customer Success. The latest session, Revenue-Driven CS: Proving ROI & Driving Executive Alignment , featured our very own Chief Revenue Officer, Marilee Bear, who sat down with Marija Skobe-Pilley, Founder

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How to write TikTok captions that drive likes, shares, and follows

BirdEye

TikTok is a popular app that allows people to share creative videos and start new trends. But grabbing attention isn’t easy, with millions of videos posted every day. Thats where TikTok captions come into play. A good caption can stop the scroll, spark engagement, and make your content more shareablewhether youre posting a dance video, a funny moment, or a travel clip.

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AI Assistants: A Game Changer for Marketers

Blueshift

Imagine having a tireless, intelligent ally that can transform your marketing strategies overnightthats the promise of AI assistants. These advanced tools are not just changing the rules; theyre rewriting the entire playbook for how brands engage with their audiences, driving efficiency, creativity, and personalization like never before. AI assistants are transforming how marketers work, enhancing their ability to make smarter decisions and execute campaigns faster and more precisely.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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150+ Instagram username ideas for businesses with branding tips

BirdEye

Looking for Instagram username ideas? Your Instagram username is more than just a handleits your brands digital first impression. Before a potential customer clicks “Follow” or engages with your content, your username sets the stage for how they perceive your business. Think about it: Would you trust a law firm with a username like @coollawz4u?

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Everything Speaks: Do You Have Negative Cues?

The DiJulius Group

Everything Speaks: Do You have Negative Cues? Build your companys Customer experience as if no Customer has bad intentions. One of the biggest contributors to the Customer service crisis is managements paranoia that Customers are out to take advantage of them. This leads to a significant amount of time that companies spend on creating and. Read Full Article The post Everything Speaks: Do You Have Negative Cues?

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What To Look For in Home Removalist Services: A Quick Guide

CSM Magazine

Moving to a new home is exciting, but the logistics can be overwhelming. Whether you’re planning an intrastate move, a long-distance move, or even an international move, choosing the right home removalist services is key to a smooth transition. You can find many companies offering a wide range of professional services, but setting clear priorities will help you make the best decision.

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How to add my business to Google Maps: Complete guide for all business types 

BirdEye

Imagine searching for your own business on Google, only to come up empty. Frustrating, right? Your first instinct might be to look up How to add my business to Google Maps -and that is the right thing to do. However, the process can be complicated as different businesses (Physical stores, service businesses, or home businesses) require different approaches.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.