Tue.Nov 28, 2023

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Review Management: An Essential Component of Modern Marketing

InMoment XI

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Not only does review management help safeguard and enhance a company’s brand reputation; but it can also improve search engine visibility and cultivate brand trust among existing and potential customers.

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6 tips for effective restaurant reputation management

BirdEye

Did you know that in the last twelve months, an impressive 73% of consumers searched online for local restaurants? This statistic shows that your customers are looking for you online. But are you showing up in those search results? In the highly competitive food industry, you can’t afford to stick your head in the sand and hope everything will work out.

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[Experience Action Podcast] CX Pulse Check – November 2023

Experience Investigators by 360Connext

Ready to decode the new age of customer experience? Join Jeannie and her insightful guest Nate Brown , co-founder of CX Accelerator, as they decode the latest customer experience trends in the face of evolving consumer behavior. They uncover the mysteries of the “hermit consumer” – a seismic $600 billion shift in consumer behavior brought about by the pandemic.

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Easy Is in the Eye of the B?e?h?o?l?d?e?r? User

ShepHyken

I recently bought a software solution. The advertising said, “Easy to install and easy to use.” It was half right. I had no problem installing the software. However, using it was a different story. The good news is that when I reached out to technical support, I had a response within minutes. Despite the quick service, after I followed the instructions, the software still wasn’t working, and the entire process was confusing.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What if employees don’t buy-in to the mission?

Customer Enthusiast

From time to time, I get a question similar to this: “What do you do if someone doesn’t buy-in to the company mission or purpose and resists your attempts to link these to their job responsibilities?” It’s true that not every employee will buy-in to the organization’s mission, vision, purpose, and core values. Some will … Continue reading "What if employees don’t buy-in to the mission?

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Kano Model: Decoding Features for Customer Satisfaction

SurveySparrow

Customer satisfaction is the holy grail now. And the Kano Model stands out as a powerful tool for prioritizing features that truly matter to them. But what exactly is the Kano Model, why is it used, and how can it elevate your business game? Let’s get started, shall we? What is the Kano Model? The Kano Model, named after its creator, Professor Noriaki Kano, is a framework designed to prioritize and analyze features based on customer satisfaction.

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Boost NPS in Automotive by Closing the Feedback Loop

SurveySensum

Have you ever launched an NPS or CSAT survey and wondered – ‘What am I going to do with all this data?’ If you did, then this blog is for you and everyone who struggled with What to do with this feedback? How to analyze it? How to make it actionable? And how to respond to the customers? NPS and CSAT are more than just customer satisfaction measuring tools, they serve as instruments to gauge satisfaction, enhance overall customer experience, and foster customer loyalty.

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The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands

Optimove

At Optimove, we have an aspirational mission: To unleash brands’ full potential so they can gain their customer’s loyalty for life. That mission implores us to continually improve our Customer-Led Marketing Platform to help every marketer keep customers loyal and maximize each one’s lifetime value. When we last wrote our promise in plain words just six months ago, we highlighted that our promise had four parts: We empower companies to build customer relationships We help marketers do mor

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CX Leader of the Year 2023: 20 leaders shaping the future of CX

MyCustomer

Download our Customer Experience Leader of the Year Whitepaper today, to discover the stories of this year's finalists and winners, and find out what it takes to become a CX Leader of the Year.

2023 59
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Reputation management: Which industries need it the most?

BirdEye

A popular restaurant group, dishing out great meals for over two decades, was worried that its hard-earned reputation might take a hit if it couldn’t dig into its guest sentiments. The company was struggling with a manual, labor-intensive process of managing its online reputation until it found a solution that marked a significant turnaround. The result?

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How MoveWorks Increased CSM Capacity and Saved $2.5M in Customer Retention Costs Using Automation

Gainsight

MoveWorks, a leading AI copilot platform , rocketed to rapid growth status as the AI-driven enterprise sector took off last year. In just 18 months, MoveWorks expanded their Customer Success Manager (CSM) team from just 7 reps to over 25. Rapid Growth Meets Digital Customer Success But rapid growth comes with growing pains: Key customer data became siloed across multiple tools.

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Efficient Dispatch Anytime, Anywhere: The Power of 24/7 Dispatch

Magellan Solutions

Mastering dispatch services is essential for seamless efficiency in business operations. 24/7 dispatch resonates continuously, like an uninterrupted symphony. Magellan Solutions can help you maintain smooth operations with 24/7 call center services. It guarantees efficient logistics and enhanced business efficiency. Explore the significance of 24/7 dispatch and its benefits that transcend conventional boundaries.

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Why Data Protection Tools and Training are Essential for Customer Service Professionals

CSM Magazine

One of the biggest reasons cyber attacks are so damaging to businesses is because of consumers. Customer service in 2023 doesn’t just mean supporting a customer with a purchase, or helping them navigate a website, it’s about protecting them. After recent notable data breaches – such as the Yahoo debacle and the breach of LinkedIn – consumers’ literacy in cybersecurity and data protection has grown.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Mastering Precision Marketing Through Advanced Audience Segmentation

Blueshift

At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, exploring advanced techniques, benefits, and implementation methods that can propel your marketing to the next level o

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Pay-Per-Head Providers in the Online Sports Betting Industry Explained

CSM Magazine

In the dynamic realm of online sports betting, pay-per-head (PPH) service providers have emerged as pivotal facilitators, offering bookies and agents the infrastructure to manage betting operations efficiently. While these providers differ in their offerings, one critical factor has become a game-changer in this competitive arena – exceptional customer service.

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Navigating a Support Career in an AI-Powered World

Help Scout

This is not an article about how AI will change the world of customer service over the next decade. It’s about how AI might change your working life as a support pro this year — or next year — and what you can do about it.

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Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Forrester's Customer Insights

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Omnihorrible

Zeisler Consulting

There’s an adage in the Process Engineering world that one should never automate a bad process. I have friends who are in the automation business, and there are actually a lot of companies out there who are leveraging new technologies to streamline their operations. But the philosophy stands: If you’re automating, you’re wasting time and money and not getting nearly as much out of it if you haven’t already perfected those processes before you send them to the machine to run.

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Green-Thinking BPOs: Crafting a Sustainable Future

Helpware

Today's world is increasingly environmentally conscious and it's important for industries across the board to prioritize sustainability and environmental stewardship. Business Process Outsourcing (BPO) companies, as integral players in the global economy, are no exception to this rule. With their extensive reach and impact, they have a unique opportunity—and responsibility—to lead by example in embracing eco-friendly practices.

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How to Reduce Latency on Your VoIP Calls

Cyara

Unfortunately, poor quality voice over internet protocol (VoIP) calls are often a result of high-levels of latency, and even the slightest delay may be noticeable.

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Tenth Annual “Research Fronts Report” Highlights Hot and Emerging Fields

Clarivate

To highlight fast-moving and emerging specialty areas of science, Clarivate has once again partnered with the Chinese Academy of Sciences (CAS) in a yearly report on the hottest fields in science, including data on the countries and institutions producing the work. The latest annual edition, Research Fronts 2023 , marks the tenth collaboration between Clarivate and the CAS.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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CX Leader of the Year 2023: 20 leaders shaping the future of CX

MyCustomer

Download this Ebook Lead goal 200 TM Form Not a TM Form Internal or External Internal Disable T&Cs requirement Email intro text Thank you for downloading our resource. An in-depth exploration of the 20 finalists of the CX Leader of the Year 2023 competition.

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Top 10 Checklist Items for Year-End Inventory Management

Circular Edge

Top 10 Checklist Items for Year-End Inventory Management Tuesday, December 5 | 11am EST Understanding inventory levels is key to a successful supply chain and necessary for accurate reporting at the end of a month, quarter, or year. This process however can be daunting -it’s often time-consuming, tedious and manual, leading to human errors and discrepancies.

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IT.COM Presents: Master Class on Domain Name Registration

CSM Magazine

How to register a domain name quickly, easily and securely? You will learn about this in detail in this article. Experts shared their main secrets get.it.com. The rules are universal, suitable for both beginners and professionals. A domain name is understood as an important and mandatory part of any website. It consists of a zone and the name itself.

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How GenAI Is Impacting The Social Tech Landscape

Forrester's Customer Insights

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.