Tue.Oct 29, 2024

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Customer Loyalty: Experiences that Increase Retention

InMoment XI

A loyal customer is a valuable asset to your business. In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Since customers have so many businesses competing for their attention, investing in customer loyalty can give you a major competitive edge. What Is Customer Loyalty?

Loyalty 195
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This Halloween, 10 Ways to Scare Your Competition and Steal Their Customers

ShepHyken

Halloween brings up images of spooky costumes and haunted houses. So, here’s a question for you: Are you confident your customer service and CX won’t scare your customers away? That’s a rhetorical question. If you’ve been reading my weekly newsletters or watching my videos, it means you’ve been investing in yourselves and your company by creating an experience that doesn’t scare customers away … but it may scare your competition.

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Operationalize

Zeisler Consulting

I used to say that I don’t know anything about Marketing. Then I started spending a lot of time with marketers. They’re an interesting bunch, and considering that, as I like to say, Marketing and CX share two sides of the same coin—that being the Brand Promise—I’ve had many conversations as our work compliments each other. But what of that interaction; the interaction between Marketing and Customer Experience (functionally, I mean)?

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Art in Games: How Video Games Inspire Creativity and Imagination

CSM Magazine

Video games have become much more than just entertainment. With the growth of the gaming industry, they have evolved into complex forms of art, combining storytelling, music, design, and interactive experiences. Today, games also have the power to develop positive skills, educate, and inspire millions of players worldwide. From creating game environments to producing fan-made content, video games are transforming the boundaries of creativity in remarkable ways.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Opti-X Leverages AI to Drive More Personalized Experiences

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. It also helps marketers understand practical applications of AI in their strategies, ultimately driving better results. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more AI-Powered Personalization:

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Holiday Marketing Trends: Email Personalization Up 277% Over Last Year

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season. The Big Picture: 36% of consumers open emails due to personalized content, a 227% increase YoY. 32% value relevant offers, while brand identity resonates with 14% of consumers. 23% want fewer emails, but 43% seek more from trusted bra

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Enhancing Customer Service Through Compliance and Safety Measures

CSM Magazine

In today’s fast-evolving business landscape, customer service has moved beyond merely solving problems or answering questions. Companies are now responsible for a range of measures that impact the customer experience, from ensuring compliance with complex regulations to implementing safety protocols that build trust. While some may think that areas like accounting standards and safety tools are disconnected from customer service, the truth is that compliance and safety can shape a customer’s ove

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6 Ways to Vet Gen AI Vendors for the Contact Center

Interactions

Generative AI has swept the imaginations of both consumers and business leaders with remarkable speed. Nearly two years after the change that began with the public release of ChatGPT, businesses are still sorting out how to take advantage of Gen AI capabilities while limiting risk. Gen AI offers enormous potential for efficiency, knowledge sharing, and analytical insight in the contact center.

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Track Performance and Boost Operational Efficiency With Contact Center Analytics

SurveySensum

It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. Also, 88% of customers say that a good customer service experience is what makes them more likely to make another purchase from the brand. So, if you want to boost your customer retention rate then better pay attention to those customer interactions.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How an Automated Mailroom Keeps Customer Service on Track

CSM Magazine

Efficient mailroom management is more crucial than ever for businesses that prioritize exceptional customer service. A well-automated mailroom not only streamlines operations but also ensures that communication channels remain open, secure, and responsive. Let’s explore how automated mailroom solutions are transforming customer service excellence.

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Social Media for Business: Driving Growth and Engagement in the Digital Age

Brandwatch CX

Social media for business refers to using platforms to engage with customers and drive growth.

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Public Power Customer Satisfaction Award Goes to DPU

CSM Magazine

The Los Alamos Department of Public Utilities (DPU) received a Public Power Customer Satisfaction Award from the American Public Power Association (APPA) for outstanding service to Los Alamos County. The award was presented at the APPA annual conference in Louisville where 20 utilities were recognized for excellence in various areas including customer service, communication, reliability, and overall satisfaction.

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Social Media for Business: Driving Growth and Engagement in the Digital Age

Brandwatch CX

Social media for business refers to using platforms to engage with customers and drive growth.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Exploring 1Win: Comprehensive Review for Nigerian Bettors

CSM Magazine

1Win bookmaker has made its mark in the Nigerian online betting market with its wide range of sports and casino offerings. With a solid reputation for diversity and accessibility, it is increasingly favored by enthusiasts looking for a reliable platform. The site offers innovative features, an intuitive interface, and a well-designed mobile application, making it a standout choice for both beginners and experienced bettors alike.

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GenAI is a land of confusion for revenue leaders

Forrester's Customer Insights

One of the benefits of an analyst role at Forrester is engaging with B2B leaders to understand their business challenges and priorities. This month, I was fortunate to spend time in person with a broad range of sales and operations leaders at Forrester’s B2B Summit EMEA and other events in London.

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The Complete Guide to Facebook Marketing in 2024

Brandwatch CX

Trying to find the best Facebook ads for your marketing campaigns? Explore the newest choices and opportunities to expand your Facebook marketing strategy.

2024 109
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AI And GenAI Are Game-Changers For Enterprise Architecture Leaders

Forrester's Customer Insights

AI and, most recently, generative AI (genAI) have uncovered the true power of automating tasks that previously were tedious to complete or difficult to improve the efficiency of the work within a singular domain of the business.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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CX Tech Top-Ups: Protect Your Image with Reputation Management

IntouchInsight

We’re thrilled to introduce Reputation Management , a new tool designed to help businesses actively manage their online presence. In a world where 7 in 10 unhappy customers share their negative experiences, it’s more important than ever to take control of how your brand is perceived.

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HLTH 2024: Bold Commitments and Key Takeaways

Forrester's Customer Insights

This year’s HLTH conference embraced the theme of ‘Be Bold.’ Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.

2024 29
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How You Can Use Social Media KPIs to Increase Your Brand Awareness

Brandwatch CX

Is your brand tracking social media KPIs? If not, this guide can help you decide which KPIs to track based on your goals, target audience, and growth stage.

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5 Strategies to Build a Cross-Functional Quality Mindset

Centercode

Quality succeeds when shared across teams. Learn five strategies to make quality assurance a collaborative commitment.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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How You Can Use Social Media KPIs to Increase Your Brand Awareness

Brandwatch CX

Is your brand tracking social media KPIs? If not, this guide can help you decide which KPIs to track based on your goals, target audience, and growth stage.

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Grupo da Sorte escolheu a Optimove como a sua solução de marketing de CRM

Optimove

O Grupo da Sorte, uma empresa brasileira líder de loteria e título de capitalização escolheu a Optimove, a solução de marketing de CRM nº 1 para iGaming, para aumentar o engajamento e a retenção do jogador, ajudando a acelerar o rápido crescimento da operadora. The post Grupo da Sorte escolheu a Optimove como a sua solução de marketing de CRM appeared first on Optimove.

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Facebook Cover Photo Size: Your Ultimate Guide for 2024

Brandwatch CX

Discover the ideal Facebook cover photo size for 2024! Learn dimensions, tips, and best practices to make your profile stand out on any device.

2024 52
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The Great DEXpansion Of 2025

Forrester's Customer Insights

We (still) have an incomplete view of DEX. For years, enterprises have approached digital employee experience (DEX) initiatives in siloes—IT is doing one thing, HR another, and the business something totally different—all of which has made it difficult for organizations to successfully drive DEX outcomes for employees.

2025 26
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.