It’s not about the good service you render. It’s about the GREAT experience your customers remember. Don’t just be good. Be GREAT out there!
Bill Quiseng
JULY 31, 2024
English writer Samuel Johnson said, “People need to be reminded more often than they need to be instructed”. So, this week, I encourage you to remind yourself and your colleagues of this: Customers pay for their experience, not your product or service. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable best price, product, or service.
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