InMoment XI

MARCH 23, 2025

Marketing your B2B product without first defining your ideal customer profile (ICP) is like shooting in the darkyou may have all the tools you need to hit your target, but that wont help much when you have no idea where it is. An ICP is a detailed description of the best-fit customer from your target audience. It defines attributes like industry, company, and pain points, making it easier to determine which businesses in your target market would make the best customers.

Touchpoint 195

Touchpoint Insights Sales Social Media 195

The DiJulius Group

MARCH 23, 2025

The Customer Revolt / Two CX Legendary Brands Struggling / In Search of Greatness / Undercover Customer A weakening economy exposes companies with lousy customer service What do the following companies have in common: TGI Fridays, Red Lobster, JOANN Fabric, Spirit Airlines, Big Lots, Hooters, and Forever 21? These are just some companies that have. Read Full Article The post The Customer Revolt / Two CX Legendary Brands Struggling appeared first on The DiJulius Group.

Brands 92

Brands Airlines Article Customers 92

Doing CX Right

MARCH 23, 2025

What makes Nordstroms customer experience legendaryand how can your company do the same? Stacy Sherman and Robert Spector reveal the Nordstrom Way and how you can apply its timeless principles to create loyal customers and set the gold standard in CX. The post Why Customers Love NordstromLessons For Every Business appeared first on Doing CX Right.

Customers 95

Customers Customer Experience 95

eGain Blogs

MARCH 23, 2025

In today’s digital landscape, organizations are drowning in content spread across multiple platformsSharePoint libraries, Confluence wikis, company websites, and CRM knowledge bases. Yet, when it comes to delivering accurate answers quickly, this wealth of content often becomes a liability rather than an asset because it may not be correct, consistent, or compliant.

Management 40

Management Entertainment Contact Center Customer Satisfaction 40

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

2025

Optimove

MARCH 23, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: Optimove Connect 2025 honored the best in CRM marketing brands, teams, and individuals who are leading the way with data-driven, AI-powered, and Positionless Marketing strategies. Now in its fourth year, the Heptagon Awards are the benchmark for marketing excellence. This years ceremony, held in London, introduced a new award category: Positionless Marketer of the Year recognizing an individual who exemplifies the power of mar

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2025 Marketing Download Demo 52