Tue.Jan 28, 2025

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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

From left to right: Brent, Ricardo, Paul, and Ray! A perfectly tiered photo with Ray standing the highest. Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together.

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[Experience Action Podcast] Inclusive Communications and Training

Experience Investigators by 360Connext

What if your training methods could bridge cultural divides and turn challenges into opportunities for growth? Join me, Jeannie Walters, as we unravel the complexities of creating an inclusive and accessible customer experience that caters to the diverse needs of your team. This episode contains insights into overcoming literacy and tech barriers with empathy, transforming potential roadblocks into pathways for success.

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Building Better Loyalty Programs Through Great Customer Experience with Aleksander Kaczmarek

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What role do loyalty programs play in enhancing customer engagement? How can companies leverage loyalty programs to generate additional revenue? Can loyalty programs drive repeat business without sacrificing the quality of customer experience? How can technology help create a seamless customer experience within a loyalty program?

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On the other hand, maybe AI will NOT kill CX

Zeisler Consulting

I wrote the other day about what I thought was a conclusion drawn about the impact of automation and AI and all that stuff on CX, from a conversation Id had with a colleague. Briefly, I noticed that , absent the incentive of increased costs (tied to increased Customer interactions, which, with automation would now not need costly humans to handle), the new technology would actually decrease CX in the long run because brands would be less driven to address the root causes of issues.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Don’t Make a Mythstake: Ten Business Myths You Can’t Believe

ShepHyken

Some very popular business sayings are potentially detrimental to your organization. I recently wrote an article in my weekly Forbes.com column titled The Five Business Myths You Cant Believe. It met with plenty of positive feedback, so Im going to share those five myths with you, plus five more. Ive written full articles about some of these topics in the past.

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How Text Analytics Works: A Beginner's Guide

Thematic

Do you collect heaps of customer feedback but struggle to make sense of it? Maybe you’ve heard about tools like text analytics but aren’t sure how they work or where to start. You’re not alone! This beginner’s guide will walk you through how text analytics works , from gathering raw feedback to uncovering the trends that drive smarter decisions.

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How Customer Education Drives Business Success and Customer Loyalty

CSM Magazine

Companies vested in customer success turn to education as a way to engage their audience. By sharing their expertise, they empower customers to make the most of their purchase, maximizing results and minimizing regrets. Imagine buying something and knowing exactly how to get the most out of it. That’s what its all about empowering customers with the know-how to get the full benefit of their purchase, every time.

Loyalty 52
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From Cost to Catalyst: A Consultant’s View on Transforming Organizations Through Workforce Management

Northridge Group

Over my 20+ year career, I’ve gained extensive insights into the critical role of Workforce Management (WFM) in enhancing organizational efficiency and driving customer retention and loyalty. Transitioning from the corporate sphere to consulting in recent years has further reinforced my beliefs. I’ve observed numerous clients struggle with several key issues: Identifying Cost Inefficiencies: Many […] The post From Cost to Catalyst: A Consultants View on Transforming Organizatio

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How to Prevent Your Emotional Intellect from Burning Out While Working with Customers

CSM Magazine

Working in customer-facing roles usually demands a high level of emotional intelligence. It doesn’t matter which sector you fall under. Whether you are managing complaints, addressing GGBET slot games issues, or offering support, emotional intelligence is a great skill. This is because it helps to display patience, empathy, and understanding despite the situation being taxing.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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3 Tips to Unlock Smarter Finance Marketing: The Secret to Targeted Cross-channel Marketing Campaigns

Blueshift

Imagine if your brand could connect with each customer as personally as a trusted friendanticipating their needs, offering the right advice, and delivering solutions at the perfect moment. By replicating this level of understanding and connection at scale, your financial brand can create experiences that feel personal, trusted, and truly impactful.

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Super Bowl: Twice as Many Bettors, Half the Wagers—The Playbook for Sportsbooks to Avert Losses 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: The Super Bowl will bring a wave of new and casual bettors. For sportsbook operators, it is a double-edged sword, first creating a unique opportunity to boost engagement and second providing bait for operators to waste marketing budget and effort on new players who are one-time players.

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Who’s Really Doing Personalization Right? (Hint: It’s Not You—Yet)

Doing CX Right

Learn the right way to use AI-driven personalization, creating unique, customer-first experiences that drive loyalty and business growth. The post Whos Really Doing Personalization Right? (Hint: Its Not YouYet) appeared first on Doing CX Right.

Loyalty 64
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The Power of Outsourcing: Optimizing Business Expenses and Focusing on What Matters

CSM Magazine

Indeed outsourcing is among the most well-kept secrets of effective management of costs in a business entity. The biggest benefit is that you dont need to recruit specific specialists for your staff but rather invite certain employees to complete certain tasks. The use of external contractors can free the main participants in the project and the manager, and outsourcing helps to concentrate on the competitive advantages.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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DeepSeek Just “Opened” The Path To AI ROI

Forrester's Customer Insights

DeepSeeks open-source model, DeepThink (R1) by a little-known company in China sent shock waves across the technology world. It’s amazing. Yes, it does excel at benchmarks comparable to other state-of-the-art models. Yes, it’s partially open-source. Yes, the DeepSeek app explains its reasoning by default. But there are far-reaching implications to this important AI development.

ROI 60
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Full Review of the SpinFever Casino Gaming Site for Australian Players

CSM Magazine

Access to a wide range of entertainment options is becoming increasingly popular among Australians thanks to modern online platforms. The Spinfever Australia gaming site combines a variety of features with a user-friendly interface that adapts to the needs of users. Here you can find both classic variants and novelties that meet high quality standards.

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How to Collect CSAT on Your Website?

Zonka Feedback

What if your website is losing customersnot because of your product, but because of their experience? A poorly optimized layout, confusing navigation, or a frustrating checkout process can drive visitors away. In fact, 38% of users judge a website based on design and usability alone. But how do you know whats working and whats pushing users away? Thats where customer satisfaction (CSAT) surveys come in.

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The Future of UX is Here, and it’s Full of Generalists

dscout People Nerds

John Garvie discusses some of the biggest trends heading into 2025 and how UX will succeed by embracing resourceful generalists.

2025 52
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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How to Start Playing at CandyLand Casino: Registering and Logging Into Personal Account

CSM Magazine

Registering and logging into a personal account on a gaming site are important steps for every new member. To start your journey, you just need to follow a few simple steps. The process of creating an account at CandyLand Casino login is fast enough and requires little effort. Once registered, you will have access to a wide range of entertainment options, as well as opportunities to receive various promotions and bonuses.

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[DO NOT DELETE] Kitchen Sink Post

Help Scout

This is a Kitchen Sink Post that is required to send data models to Gatsby. It is not indexed, please do not delete!

Article 40
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Top Six Use Cases For GenAI In Knowledge Workflows

Forrester's Customer Insights

After completing The Forrester Wave: Knowledge Management Solutions, Q4 2024, I wanted to understand where the market was with the adoption of generative AI in knowledge management (KM) workflows. Vendors use genAI to streamline and accelerate different parts of the agile KM process.

2024 29
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Optimove Insights 2025 Marketing Fatigue Report Reveals Excessive, Irrelevant, or Poorly Timed messaging Pushes Customers Away

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: The 2025 Optimove Insights Consumer Marketing Fatigue Report reveals a key challenge for marketers: keeping customers engaged without overwhelming them. The report highlights the growing risk of losing customers due to irrelevant, excessive, or poorly timed messaging. As personalization and relevancy increasingly drive engagement, the report reveals that marketers who embrace AI-driven insights and advanced CRM tools c

2025 52
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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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Data Privacy Day: Lessons From Texas

Forrester's Customer Insights

We need to talk about Texas attorney general Ken Paxton. The Texas Data Privacy and Security Act partially went into effect July 1 and went into full effect on January 1, 2025.

2025 26
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What is OptiLive? 14 Frequently Asked Questions

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. Before operators start using OptiLive, its essential to understand its potential to transform player interaction and engagement in real-time. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaways: Below are the 14 FAQs about

Sports 59
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Breaking Down Human-Element Breaches To Improve Cybersecurity 

Forrester's Customer Insights

We are thrilled to announce our research, Deconstructing Human Element Breaches, detailing the many and varied risks posed by and to humans a problem that has plagued cybersecurity teams for decades. Forrester clients can use this research as a catalyst for productive conversations with executives and peers across functions about controls to mitigate the human element breach types most common to their organizations and industries.

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Take An Audience Centric Approach To Create Compelling B2B Event Content

Forrester's Customer Insights

Delivering compelling B2B event content is central to an events success, but its a high-stakes endeavor. Leaders must build organizational alignment around a key theme that aligns to business objectives. They need to use this theme to craft a narrative that feeds into all aspects of event content. They must coordinate with demanding speakers.

Events 29
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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.