Patients as ‘Consumers’ and ‘Customers’: How Can Health Care Meet Their Growing CX Demands
NICE inContact
FEBRUARY 24, 2021
The pandemic has rapidly accelerated the “consumerization” of health care—patients behaving more like consumers in their healthcare interactions. In a white paper on key industry insights, Deloitte says the consumer has arrived in the healthcare industry sooner than expected. It’s having major impacts throughout the industry, including on the contact centers that interact with those consumers on behalf of healthcare organizations and providers.
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