Unstructured Data is the Key to Improving the Customer Experience: Here’s Why
InMoment XI
MARCH 5, 2024
Any successful business knows that understanding their customers is key to success. The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. What is Unstructured Data? Unstructured data refers to information that doesn’t have a predefined data model or isn’t organized in a structured manner like traditional databases.
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