Optimove

JANUARY 20, 2025

With live betting accounting for 54% of total bets and live bettors spending significantly more than pre-match bettors, operators need a way to engage players at the right moments. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.

Sports 75

Sports Marketing Download Events 75

Comm100

FEBRUARY 17, 2025

I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. It offers a good example of how the sports betting landscape has changed with AI. All useful, sure.

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Sports Demo Social Media Competitive Advantage 52

Optimove

JANUARY 14, 2025

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.

2023 52

2023 Insights 2024 Sports 52

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. The company is engaging with fans now to exceed their expectations by the time the new stadium opens. Commit to fan-centricity.

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Sports Entertainment Webinar Guest Experience 174

Optimove

FEBRUARY 6, 2025

See the difference control groups make in this guide Download Now Optimove Insights’ analysis of over 1.28 Where bettors migrate to after the NFL season : 48% move to another sport. If a player engages in both sports betting and casino, theyre less likely to churn. Know your audience. So, whats the game plan?

Sports 75

Sports Download Events Demo 75

Optimove

JUNE 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.

Sports 69

Sports Engagement 2024 Events 69

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. My Comment: We wrap up this week’s roundup with insights from Starbucks.

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2025 Article Customer Service Sports 74

Optimove

MARCH 4, 2025

But if engagement drops, wagers do as well. OptiLive keeps that connection strong by delivering real-time, personalized messages at crucial moments, ensuring players stay engaged and ready to bet. Key takeaways: OptiLive keeps players engaged, encouraging them to bet more often and never miss an opportunity.

Sports 52

Sports Events Download Customer Relationship Management 52

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. Data shows that 81% of U.S.

Sports 64

Sports Download Events Loyalty Programs 64

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.

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Sports Loyalty Programs Omnichannel ROI 64

Optimove

JUNE 12, 2024

It reveals that Euro 2024 is an incredible opportunity for operators to attract and engage both current and new players. The insights are invaluable for sports betting sites aiming to optimize their offerings, enhance player experiences, foster loyalty, and promote responsible gambling practices.

Sports 52

Sports Insights 2024 Download 52

ClearAction

APRIL 3, 2015

Why Customer Experience Excellence Requires HR Engagement. And it’s commonly accepted that engaged employees are a prerequisite to high-value, engaged customers. Engaging HR professionals with their internal customers and with the company’s strategic intent of CX management is viewed as very important to CX success.

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Engagement Customer Experience Government Culture 121

BirdEye

OCTOBER 11, 2024

These circumstances push consumers to be more selective, demanding higher standards of service and engagement. Achieving this level of excellence requires deep, real-time insights into customer sentiment across all locations and an understanding of how they compare to industry standards and competitors. But there’s a solution.

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Insights Social Media Metrics Demo 52

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Sports 69

Sports Multi-Channel 2012 Download 69

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. Ideally, the CX Team will review critical CX measurements and insights on a regular basis.

Document 358

Document Net Promoter Score Government Leadership 358

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. This means a player completing a high-stakes bet can instantly unlock a personalized challenge, keeping them engaged without delays.

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Multi-Channel Sports Download Measurement 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Digital Customer Engagement In this digital world, where a brand’s digital image can either make or break it, Nike is nailing its digital customer engagement.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

ProProfs Chat

NOVEMBER 19, 2021

The primary reason for the popularity of the Likert scale is its potential to offer different levels of agreement, quality, and disagreement to the respondents for accurate insights about a specific subject. These random poll questions help in collecting qualitative data about a specific topic and help you dive deeper into customer insights.

Engagement 98

Engagement Sports Net Promoter Score Webinar 98

Experience Investigators by 360Connext

APRIL 23, 2024

Speaking of data…any type of business strategy requires incorporating key data and analysis to get to the insights, improvements, and priorities in a plan. Insights from operational data, like conversion rates, as well as feedback from customers, can help prioritize what efforts should come first.

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ROI CEM Net Promoter Score Customer Experience 260

Optimove

DECEMBER 20, 2024

sports betting market is booming, with millions of new players joining the action each year. Multi-product customers are generally more attractive due to their higher engagement, loyalty, and contribution to revenue growth. however, this figure lags significantly, with only 2% of sports bettors making the switch to multi-players.

Sports 52

Sports Insights Demo Loyalty Programs 52

Eptica

AUGUST 11, 2015

Date: Wednesday, August 12, 2015 The importance of emotion to customer engagement. Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

Totango

MAY 7, 2024

Then you’ll need to work on re-engagement, and potentially refine which customers you’re converting in the first place. “Bonus” metrics We recommend that you identify custom metrics that reflect the value your specific business provides your customers. Then it could be a good moment for a quick upsell, cross-sell, or expansion campaign.

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Sports Sales 2024 Net Promoter Score 103

ClearAction

MARCH 22, 2024

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Two very different CX is a Team Sport analogies may be surprising to you.

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Sports Chief Customer Officer 2024 Customer Centricity 62

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

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Sports Engagement Marketing Entertainment 53

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.

Download 52

Download Sports Events Customer Journey 52

Thematic

FEBRUARY 9, 2025

How do we engage those who feel indifferent? While analyzing this data can be challenging , the insights gained are invaluable. Strategic Insights Based on Customer Feedback Modern customer sentiment analysis solutions can provide deeper insight than this. What is customer sentiment analysis?

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Sports Feedback Call Center Brands 62

Customer Bliss

SEPTEMBER 25, 2020

Here are insights from Brian on what he calls, “ the novel economy: ” “The novel economy is something that was born at Salesforce. How do I respectfully engage you from afar in a way that lets you know, this is a human moment? Brian and I had a great chat about the convergence of the digital world and humanity.

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Sports Leadership Innovation 2020 160

Optimove

FEBRUARY 5, 2025

The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.

2025 69

2025 2023 Sports 2024 69

Optimove

SEPTEMBER 5, 2023

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. 61% engage in live bets. 

Sports 52

Sports 2023 2004 Engagement 52

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Marketing 2025 Rewards Programs 52

Optimove

FEBRUARY 4, 2025

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In this post, sportsbooks get insights on how to capitalize on live betting in real-time. Optimove Insights analyzed data from over 4.1 Live betting creates multiple betting opportunities per game , increasing fun and engagement, and revenue potential.

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2024 2025 2023 Sports 59

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Sports 52

Sports Multi-Channel Download Loyalty 52

CX Accelerator

DECEMBER 31, 2018

Beth Gauthier-Jenkin, The Vice President of Customer Care at Gopher Sport recently generated a wonderful culture dialog via email. The insights provided were so good, it felt like a crime keeping it to ourselves…especially knowing this is one of the greatest hurdles we face as a community. They have a free or paid version.

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Culture 2019 Contact Center Leadership 244

CSM Magazine

NOVEMBER 3, 2023

In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. It’s no secret that the overall satisfaction of bettors engaging with a platform is a key component for the ongoing success of sport betting services.

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Sports Customer Satisfaction Entertainment Customers 52

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. It helps brands track, analyze, and organize each customer interaction with them.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

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2024 Engagement Sports Multi-Channel 64