CSM Magazine

NOVEMBER 3, 2023

In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. It’s no secret that the overall satisfaction of bettors engaging with a platform is a key component for the ongoing success of sport betting services.

Sports 52

Sports Customer Satisfaction Entertainment Customers 52

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

2024 64

2024 Engagement Sports 2025 64

Optimove

JULY 18, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Optimove’s iGaming Pulse aggregates anonymous sports betting player data from over 200 operators worldwide, providing daily benchmarks and trends throughout Euro 2024. Visit the Pulse for more insights. The global peak for FTDs was 87%.

Sports 64

Sports 2024 2023 Download 64

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. Data shows that 81% of U.S.

Sports 64

Sports Download Events Loyalty Programs 64

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 52

Sports Engagement Marketing Entertainment 52

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Engagement 52

Engagement Sports Multi-Channel Download 52

Optimove

MAY 15, 2024

See the difference control groups make in this guide Download Now Why It Matters Major sporting events, like the 2024 UEFA European Football Championship, allow sportsbook operators to gain new players and reactivate dormant ones. Yet the average deposit amount declined (see chart).

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2024 2022 Insights Sports 64

Totango

MAY 7, 2024

Then you’ll need to work on re-engagement, and potentially refine which customers you’re converting in the first place. “Bonus” metrics We recommend that you identify custom metrics that reflect the value your specific business provides your customers. Then it could be a good moment for a quick upsell, cross-sell, or expansion campaign.

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Sports Sales 2024 Net Promoter Score 100

Optimove

MARCH 12, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Optimove’s new Insights Report dives deep into the trends and behaviors of sports bettors during this highly anticipated event, providing valuable insights to help sportsbook operators optimize their strategies and maximize their profits.

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Insights Sports Download Events 59

SurveySparrow

APRIL 17, 2023

Sports team registration forms are crucial to organizing any sports event or tournament. However, creating a catchy template for sports registration forms can be daunting. However, creating a catchy template for sports registration forms can be daunting. that one uses for various purposes to improve engagement.

Sports 52

Sports Social Media Events Information 52

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Essentially, the physical store isn’t just a place to buy products; it’s a venue where customers can engage with the brand in a meaningful way. The result?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

ProProfs Chat

NOVEMBER 19, 2021

The primary reason for the popularity of the Likert scale is its potential to offer different levels of agreement, quality, and disagreement to the respondents for accurate insights about a specific subject. These random poll questions help in collecting qualitative data about a specific topic and help you dive deeper into customer insights.

Engagement 98

Engagement Sports Net Promoter Score Webinar 98

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. It would be best to analyze past betting behavior to gain insight into favored teams among online bettors from different countries. Who are they betting on?

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Sports 2018 Definition Culture 52

InMoment XI

OCTOBER 29, 2024

Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. Even though they often engage with you, your competitors can still sway them. Discounts or points-based programs make customers feel valued and encourage long-term engagement.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

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Sports Advertising Events 2019 64

Optimove

OCTOBER 3, 2023

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. Understanding the Player Landscape To effectively engage players it’s crucial to understand their behavior and preferences.

2023 52

2023 Loyalty Insights Loyalty Programs 52

Optimove

JULY 31, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: In this blog post, gain insights from expert marketers about five pillars to create effective strategies that boost customer retention. Marcel Martins , Head of Digital at Grupo Soma, a leader in the Brazilian fashion industry.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

BirdEye

OCTOBER 11, 2024

These circumstances push consumers to be more selective, demanding higher standards of service and engagement. Achieving this level of excellence requires deep, real-time insights into customer sentiment across all locations and an understanding of how they compare to industry standards and competitors. But there’s a solution.

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Insights Metrics Demo Social Media 52

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. It helps brands track, analyze, and organize each customer interaction with them.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Optimove

NOVEMBER 19, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway s : Gamification emerged as an engaging alternative to bonuses, emphasizing game mechanisms like leaderboards, challenges, and fun.

Return on Investment 52

Return on Investment Sports Download ROI 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. ESPN , the leader in sports broadcasting, is another great example.

ROI 269

ROI Measurement Brands Net Promoter Score 269

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. The company is engaging with fans now to exceed their expectations by the time the new stadium opens. Commit to fan-centricity.

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Sports Entertainment Webinar Guest Experience 174

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players.

2024 59

2024 2022 Insights Events 59

Maru Group

JUNE 18, 2020

Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.

Sports 52

Sports Connections 2013 2018 52

Optimove

FEBRUARY 1, 2024

” and “How can strategies be tweaked for the long tail of customers to engage them like VIPs?​” Inbar will also focus on those “likely to” engage and how to streamline and enhance customer journeys on a large scale to ensure optimal experiences. Learn more about each topic and why you should attend below.

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2024 Sports Download Events 69

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value. Cross-selling new contents, products, and services.

Sports 52

Sports Events Download Insights 52

Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value. Cross-selling new contents, products, and services.

Sports 52

Sports Events Download Insights 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Digital Customer Engagement In this digital world, where a brand’s digital image can either make or break it, Nike is nailing its digital customer engagement.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

Multi-Channel 52

Multi-Channel Sports Download Events 52

Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Predictive Insights: AI-orchestrated gamification provides predictive insights into player behaviors.

Multi-Channel 64

Multi-Channel Sports Download Social Media 64

Gainsight

JANUARY 8, 2021

They also spoke about what insights they gathered from customers, key internal stakeholders, and Adobe’s in-product framework where they build out their guides. She also works closely with field teams, including CSMs, to drive retention and bring their insights back to the Product Management team to improve the product.

Sports 52

Sports Roadmap Government Customer Centricity 52

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Optimove

OCTOBER 1, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Personalized content drives higher engagement and retention. Boost Retention : Keep customers engaged with personalized, relevant content that strengthens loyalty. Hands-Free Automation : Set up once, and Opti-X handles the rest, maximizing efficiency and performance.

Events 52

Events Sports Download Demo 52

Optimove

SEPTEMBER 11, 2024

Their journey offers valuable insights for businesses on building and evolving a martech stack that drives customer engagement and business growth. In the sports betting industry, real-time data processing is crucial, as every moment counts. This includes timely promotions and instant transactions.

Sports 52

Sports 2024 2022 Government 52

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Predictive Insights: AI-powered journey orchestration provides predictive insights into player behaviors.

Multi-Channel 59

Multi-Channel Sports Download Social Media 59