Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

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2024 Engagement Sports Multi-Channel 64

Optimove

JULY 18, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Optimove’s iGaming Pulse aggregates anonymous sports betting player data from over 200 operators worldwide, providing daily benchmarks and trends throughout Euro 2024. Visit the Pulse for more insights. The global peak for FTDs was 87%.

Sports 64

Sports 2024 2023 Download 64

Optimove

JULY 31, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: In this blog post, gain insights from expert marketers about five pillars to create effective strategies that boost customer retention. Marcel Martins , Head of Digital at Grupo Soma, a leader in the Brazilian fashion industry.

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Customer Retention Marketing Sports Entertainment 59

CSM Magazine

FEBRUARY 13, 2024

In the rapidly evolving world of online gambling, Mostbet stands out as a premier sports betting app, offering an extensive array of betting options to enthusiasts around the globe. With its commitment to delivering a seamless and immersive betting journey, Mostbet is redefining what it means to engage with sports betting in the digital age.

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Sports User Experience Events Innovation 52

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Engagement 52

Engagement Sports Multi-Channel Download 52

Optimove

AUGUST 1, 2023

With mobile marketing, specifically push notifications for mobile apps and PWAs, sending real-time, contextual messaging is the best way to keep your players engaged; if you caught our CRM Lightning Talk at ICE 2023 , you’ll already know that real-time campaigns have 10x the engagement of their scheduled counterparts.

Engagement 96

Engagement Marketing Events Sports 96

Totango

MAY 2, 2022

In this article, we’ll look at the mistake of not thinking of customer success as a team sport. . In other words, customer success is a team sport, and failure to think of it as such, can result in issues like slow product adoption, poor customer experiences, high churn rates and more. Operationalizing Your Teams is Essential.

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Sports Customer Success Customer Journey Blog 109

Totango

MAY 7, 2024

By our math, that means nine out of 10 revenue-accountable leaders need a hand getting on the same page as their fellow go-to-market (GTM) counterparts. This makes sure AEs are alerted if there’s a need to re-engage with an account or an opportunity for an expansion.

Sports 100

Sports Sales 2024 Net Promoter Score 100

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. Data shows that 81% of U.S.

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Sports Download Events Loyalty Programs 52

Optimove

NOVEMBER 15, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more U.S

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Insights Sports Download Events 52

CSM Magazine

JANUARY 16, 2023

There is no doubt that customer service is key to the success of sports betting apps in Kansas. Whether providing live betting odds or answering customer questions, sports betting apps need top-notch customer service to keep customers happy and coming back. What Makes Customer Service Crucial for Sports Betting Apps?

Sports 52

Sports Customer Service Technology Loyalty 52

Optimove

SEPTEMBER 4, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Understanding Each Customer: Opti-X goes beyond basic data analysis by using zero- and first-party data delving into each customer’s lane—their specific preferences, behaviors, and journey stages.

Marketing 52

Marketing Download Sports Loyalty 52

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. This starts with a seamless approach to fan, customer, and team engagement that can manifest in many ways from on-site, touch-activated, multi-sensory, virtual experiences to off-site communities. We just have to make sure it’s for the better.

Sports 50

Sports Technology Engagement 2001 50

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

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2024 Marketing Sports Multi-Channel 52

NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

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Sports Advertising Events 2019 64

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 111

Marketing Multi-Channel Events Demo 111

Optimove

JULY 29, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: In this post, marketing leaders can gain insights evolving from “classic” (more static) campaign orchestration to “streaming” (dynamic), real-time marketing campaigns to create “epic customer experiences.”

Marketing 52

Marketing Customer Experience Workshop Sports 52

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. However, you can pick up on other trends and play with them in your marketing plan. Build a marketing plan. Happy World Cup!

Sports 52

Sports 2018 Definition Culture 52

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. This spans sports, media, fan transactions, betting and more.

Sports 51

Sports Entertainment Contact Center 2019 51

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. What sets an exceptional retail customer experience apart?

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Retail Engagement Customer Experience Loyalty Programs 78

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising 2019 106

ProProfs Chat

NOVEMBER 19, 2021

Do you find our product the best in the market? Marketing project . To create an engaging poll and mix up the flow of your presentation, funny poll questions are a great way to go. Sports Poll Questions. If you’re creating a sports poll, you can make use of the below questions: 125. Money Market. Every time.

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Engagement Sports Net Promoter Score Webinar 98

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

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Sports Advertising Social Media Consumers 67

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

Marketing 52

Marketing 2022 Download Sports 52

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

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Connections Marketing Social Media Advertising 98

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

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Sports Tourism Entertainment Events 98

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.

Marketing 59

Marketing Sports Multi-Channel Download 59

Optimove

NOVEMBER 19, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway s : Gamification emerged as an engaging alternative to bonuses, emphasizing game mechanisms like leaderboards, challenges, and fun.

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Return on Investment Sports Download ROI 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market?

NPS 52

NPS Loyalty Loyalty Programs Sports 52

CSM Magazine

OCTOBER 1, 2024

1Win has been gaining traction in South Africa as a go-to bookmaker for both sports betting and online casino enthusiasts. The “Sports Betting” category is conveniently located at the top of the homepage, allowing users easy access to various sporting events and betting options.

Sports 52

Sports E-support Events Entertainment 52

InMoment XI

OCTOBER 29, 2024

Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets.

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Loyalty Net Promoter Score Social Media Loyalty Programs 195

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

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Multi-Channel Sports Download Events 52

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Marketing 98

Marketing Social Media Advertising Multi-Channel 98

Optimove

OCTOBER 3, 2023

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. Understanding the Player Landscape To effectively engage players it’s crucial to understand their behavior and preferences.

2023 52

2023 Loyalty Insights Loyalty Programs 52

Optimove

MARCH 20, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

Connections 52

Connections Marketing Multi-Channel Sports 52

CSM Magazine

OCTOBER 29, 2024

1Win bookmaker has made its mark in the Nigerian online betting market with its wide range of sports and casino offerings. The app maintains a user-friendly interface, with easy access to check accounts, manage bets, and explore a wide range of sports and casino games.

Sports 52

Sports Entertainment E-support Events 52

Optimove

MAY 15, 2024

See the difference control groups make in this guide Download Now Why It Matters Major sporting events, like the 2024 UEFA European Football Championship, allow sportsbook operators to gain new players and reactivate dormant ones. How to treat every campaign like a marketing experiment Download Now >> 3.

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2024 2022 Insights Sports 64