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Sports Lessons – How to Turn Customers into Fans

Experience Investigators by 360Connext

For those of us who are sports fans (cough cough, Go Cubs!) The post Sports Lessons – How to Turn Customers into Fans appeared first on Customer Experience Consulting. it’s sometimes weird to hear about our beloved teams as “products.” In the last few months, I’ve had the privilege of getting an up-close […].

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[Experience Action Podcast] Turning Employee Insights into Customer Experience Breakthroughs

Experience Investigators by 360Connext

What happens when you bring together experience leaders from healthcare and elite sports education? Their data shows that employee engagement hinges on surprisingly simple human elements. You discover powerful insights that transcend industries and reveal universal truths about creating exceptional experiences.

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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.

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How AI is Revolutionizing the World of Sports Betting

Comm100

I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. It offers a good example of how the sports betting landscape has changed with AI. All useful, sure.

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Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

Optimove

With live betting accounting for 54% of total bets and live bettors spending significantly more than pre-match bettors, operators need a way to engage players at the right moments. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.

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Customer Service Is a Team Sport

ShepHyken

The employees recognized that customer service is a team sport. Once the food is ready, it doesn’t matter whose table the food is for, whoever is available to take the hot food out immediately becomes responsible for the meal. I liked what I was seeing.

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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. Even though they often engage with you, your competitors can still sway them. Discounts or points-based programs make customers feel valued and encourage long-term engagement.

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