Entertainment Marketing Online Experience 
InMoment XI
JANUARY 4, 2024
With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.
Joe Rawlinson
JULY 8, 2015
Research from Accenture highlights that 68% of Millennials demand an integrated, seamless experience regardless of the channel. So perhaps this one area where retailers can improve – by creating an online experience that is closer to the in-store experience. Contact her at kathryn@customerserviceguru.co.uk
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CSM Magazine
DECEMBER 5, 2017
Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” For them, there is no “online” or “internet.”
Oracle
NOVEMBER 5, 2019
Retail innovation is constantly evolving, from established brands testing new customer experiences to the changing face of service delivery. To get a beat on the market, we’re rounding up some of the key themes from the key retail conferences of 2020 to look ahead at what forces are likely to be shaping retail in the months ahead.
C3Centricity
OCTOBER 22, 2020
Shopping is no longer entertainment for me, at least not in the physical world. So make my online experience doubly enjoyable. If you’re claiming to be carbon neutral, sustainable, eco-friendly or ethical, be so in everything you do. You can’t be half right. It’s just too risky and worrying.
CSM Magazine
JANUARY 17, 2022
One such industry is the online gaming market. When traditional land-based casinos began to close their doors to patrons to promote quarantine and social distancing protocols, the online casino industry saw a significant increase in user base. Furthermore, they seek entertainment on their mobile devices while on the go.
Gainsight
MAY 18, 2020
How We Turned a Beloved 5,000 Person Tech Conference Into an Epic 22,000 Online Experience in 45 Days. Just nine short weeks after deciding to transform the much-loved Pulse event into an online experience, we hosted over22,000 Customer Success and Product professionals from 50+ states/countries. Until next time.
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