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Top 5 Customer Service & CX Articles for Week of February 10, 2025

ShepHyken

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. What caught my eye was that Niccol may pull back from the Starbucks rewards program to focus on operational efficiency and the in-store experience.

2025 74
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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

There is, however, a glimmer of hope for rewards programs attracting and keeping those coveted high-income Customers: Experiential awards. Experiential Awards are events that make people feel special. These could by VIP event access, special concert tickets, backstage passes or flight awards.

Loyalty 117
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21 surefire tips to boost your restaurant social media marketing efforts

BirdEye

Whether youre promoting events or running social media contests, its affordable compared to traditional marketing methods. Here are the top benefits of marketing a restaurant with social media: Platforms like Instagram and Facebook are ideal for promoting events and showcasing your brand to local businesses and food lovers.

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How Hong Kong’s top brands lead with relationships

Alida

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Here are some key takeaways from this exclusive event. From big data to insight. Join the movement.

Brands 124
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Top Tips to Boost Engagement and Satisfaction in the Retail Customer Experience

CSM Magazine

Technology: Your Wingman, Not the Main Event Technology can enhance the experience, but it shouldn’t be the experience. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort.

Retail 52
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. People are craving experiences or services through programs that actually make a difference. That’s why a more scalable and attractive model of the loyalty ecosystem is partnerships with indirect competitors.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

This session explored how brands can tap into behavioral psychology to design more meaningful loyalty experiencesmoving beyond traditional rewards programs to foster deeper emotional connections. Thanks to all speakers, attendees, and partners for making Optimove Connect 2025 an unforgettable event!