ShepHyken

MAY 31, 2021

5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty. Which one do I hate most?

Article 138

Article E Commerce 2021 Customer Service 138

Hallmark Business Connections

AUGUST 17, 2021

When you care about their interests, they respond by rewarding you with immediate purchases and long-term loyalty. Brainstorm with your team about special touchpoints to connect with customers. Cards go out in a timely fashion, and no one has to find stamps! or “Congratulations!” Life isn’t always easy for your customers.

Insurance 98

Insurance Loyalty Customer Journey Mapping Fashion 98

Optimove

MARCH 11, 2025

Brands that harness AI gain a competitive edge, fostering deeper loyalty and driving revenuejust as Swifts marketing strategies anticipate what keep fans engaged, album after album Era after Era. Omnichannel Consistency : AI ensures personalization efforts remain consistent across all touchpoints, creating a seamless experience.

Social Media 52

Social Media Download Fashion Omnichannel 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Optimove

FEBRUARY 12, 2025

This post offers actionable customer retention strategies to turn new or one-time holiday shoppers into repeat customers, maximizing loyalty and lifetime value. The Big Picture: Post-holiday customer retention strategies go beyond driving immediate salestheyre about fostering long-term relationships and building brand loyalty.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Think Customers

JANUARY 17, 2025

When choosing when and where to adopt new technologies, brands should focus on how they can improve the customer journey and meet business goals, said Trang To, vice president of omni at Tapestry, which owns luxury fashion brands including Coach and Kate Spade.

Retail 52

Retail Social Media 2028 2025 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Pointillist

JUNE 15, 2018

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. Data Integration.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Retently

MARCH 17, 2025

Helps teams react fast to emerging issues in different CX touchpoints (e.g., NPS & CSAT surveys (Retently) Captures customer loyalty, satisfaction, and open-ended feedback via NPS, CSAT and CES surveys. What to include: NPS Score Trends : Track NPS over time to see if loyalty is improving or declining. Lets break it down.

Insights 90

Insights NPS Metrics Customer Satisfaction 90

Maz Iqbal

NOVEMBER 11, 2014

This almost always involves looking at way of reducing customer effort at specific touchpoints e.g. call-centre, or specific customer interactions e.g. when buying something. The experience of membership, of community, of being in it together, of participation, of loyalty, of honest dealing between network and its customers?

Travel 107

Travel Customer Experience Leadership Innovation 107

Oracle

JULY 7, 2020

When assessing your CX strategy, it’s vital to account for and adapt to this newly blended environment to deliver a seamless customer experience across all touchpoints. These are just a few customer-centric benefits that not only build brand equity, but also reinforce brand loyalty. Free or pay-what-you can access to services.

Consumers 98

Consumers Entertainment Fashion Customer Centricity 98

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Upstream Works

NOVEMBER 19, 2020

The below three drivers of CX success will help to keep customer loyalty strong as we move into 2021. As every touchpoint of the customer journey becomes a digital touchpoint, the data profile becomes richer and provides more information that helps define CX. Supporting a Distributed Workforce.

2021 78

2021 Average Handle Time Contact Center E Commerce 78

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Totango

OCTOBER 20, 2021

Customer journey optimization is a strategy for improving customer experiences by mapping out steps in customers’ interactions with your brand and implementing best practices to deliver satisfying outcomes at key touchpoints. Loyalty and advocacy : Satisfied customers become brand advocates recommending your product to family and friends.

Customer Journey 99

Customer Journey 2021 Customer Journey Mapping Touchpoint 99

Hallmark Business Connections

MARCH 9, 2021

Older caretakers might also have a long-term influence on kids’ learned shopping behaviors, which will have a ripple effect on factors like brand loyalty, price sensitivity, and the perception of value for years to come. If this sounds too old-fashioned when marketing to Millennials or GenXers, think again.

Marketing 97

Marketing Brands 2020 2021 97

delighted

JUNE 3, 2021

On the other, recent developments in IT infrastructure and data analytics have made it possible to track a customer’s journey across multiple touchpoints, from social media ads and interactions, to the website, app, chat, customer service calls and email, and finally back to the brick-and-mortar store. Does omnichannel make sense for them?

Omnichannel 101

Omnichannel Retail Consumers 2021 101

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

BirdEye

JUNE 29, 2023

Customers aren’t just using two or three touchpoints to interact with brands. Builds trust and loyalty: Engage in open and transparent communication to foster trust and build customer loyalty. Marisa Endy-Vanchieri, Sunburst Shutters & Window Fashions What are the steps for effective customer communication?

Communication 97

Communication Social Media Customers Touchpoint 97

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ChurnZero

APRIL 13, 2021

To help drive recurring growth the CCO must focus on initiatives such as customer prioritization, customer retention, customer loyalty, customer satisfaction, as well as improving the customer experience. renewal playbooks, proactive customer touchpoints and cross-functional coordination. Build a profitable customer experience.

Customer Success 98

Customer Success Chief Customer Officer Customer Centricity Fashion 98

Totango

OCTOBER 20, 2021

Customer journey optimization is a strategy for improving customer experiences by mapping out steps in customers’ interactions with your brand and implementing best practices to deliver satisfying outcomes at key touchpoints. Loyalty and advocacy : Satisfied customers become brand advocates recommending your product to family and friends.

Customer Journey 76

Customer Journey 2021 Customer Journey Mapping Touchpoint 76

BirdEye

NOVEMBER 7, 2023

Text abbreviations are more than just fashionable digital slang. Say goodbye to missed customer touchpoints and elevate your service game. For local business owners, it’s an excellent opportunity to enhance their interactions by understanding and effectively bringing these abbreviations into play.

Social Media 116

Social Media Communication Sales ROI 116

Call Experts

JUNE 3, 2022

The customer’s needs motivate your purchases and loyalty. But if you’re selling fashion, the ultimate need maybe variety. . 96% of customers say customer service is important in their choice of loyalty to a brand. By making customers feel appreciated, businesses can foster a sense of loyalty and trust in their brand.

Contact Center 98

Contact Center E-support Customer Service Representative Exceptional Customer Service 98

Lumoa

APRIL 24, 2018

For organizations just starting out with CX, NPS is a good gauge of loyalty. Chip Bell Customer Loyalty Keynote Speaker, Trainer, Author. It think NPS has done a great job of elevating the topic of customer loyalty to C-suite conversations. Sue Duris Customer Experience and Digital Marketing Consultant.

NPS 126

NPS Net Promoter Score Metrics Effort Score 126

Kerry Bodine

JANUARY 16, 2020

This way of working feels so old fashioned to me. But as customer experience and loyalty have gained importance in the corporate world, we’ve seen the world’s top strategic business consultancies and a bevy of differently flavored agencies enter the service design game. We were helping people buy insurance.

Advertising 71

Advertising Consulting Insurance Fashion 71

Second to None

APRIL 9, 2018

“We end up competing against each other a lot of the time, and that actually means that both departments run promotions just to fluff up sales for a particular quarter,” said the e-commerce manager at a fashion retailer. “If Loyalty is a data-driven ecosystem, so that’s hugely powerful.””

Brands 54

Brands E Commerce Retail 2014 54

ProProfs Chat

DECEMBER 6, 2019

This can help to achieve the objective of generating higher customer loyalty resulting in increased customer lifetime value. That too, in a convenient and efficient fashion. Whereas customer engagement is like referring to all the touchpoints that take place between a company and a customer.

Customer Service 97

Customer Service Social Media Customers Customer Centricity 97

SurveySensum

JULY 6, 2023

Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. Armed with this knowledge, they curate a collection that aligns with their values – enhancing their satisfaction and loyalty. 2.

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

SurveySensum

JULY 6, 2023

Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. Armed with this knowledge, they curate a collection that aligns with their values – enhancing their satisfaction and loyalty. 2.

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

Hello Customer

JUNE 16, 2022

NPS (Net Promotor Score) gives you insight into customer loyalty. In-store retail is not a stand-alone journey, it’s part of a bigger omnichannel journey that covers both physical and digital touchpoints. So, the customer experience should meet your customer’s expectations and needs across all touchpoints.

Retail 52

Retail Customer Experience Omnichannel E-support 52

Think Customers

JULY 29, 2022

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Having the right information on hand also reduces wait times, costs to serve, and increases customer satisfaction.

Apparel 59

Apparel Automotive Tourism Fashion 59

BirdEye

FEBRUARY 5, 2025

Sharing their posts showcases real-world interactions with your brand, creating trust and loyalty. Example: Fashion brand Aerie shares photos of real customers wearing their clothes to promote body positivity and inclusivity. This transforms the repost into a meaningful touchpoint for engagement.

Social Media 52

Social Media Brand Values Brands Engagement 52

Kerry Bodine

JANUARY 16, 2020

This way of working feels so old fashioned to me. But as customer experience and loyalty have gained importance in the corporate world, we’ve seen the world’s top strategic business consultancies and a bevy of differently flavored agencies enter the service design game. We were helping people buy insurance.

Advertising 62

Advertising Consulting Insurance Fashion 62