Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

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Loyalty 2019 Loyalty Programs 2018 45

delighted

NOVEMBER 20, 2020

Indochino, for example, was very successful as an online fashion marketplace. Identifying who the promoters of your business are can help influence marketing, sales, and other business decisions. Customer or potential customer emails can be captured digitally by encouraging customers to sign up for newsletters and rewards programs.

Retail 70

Retail 2021 Customer Experience Omnichannel 70

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

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Magazine Loyalty Innovation 2020 52

Service Untitled

AUGUST 1, 2011

Of course, there’s the emotional ties included in those lopsided candy dishes and Christmas ornaments made out of popsicle sticks, but it reminds me of the latest trends labeled as “Go Green,&# “Do-it-Yourself,&# and “Buy Local Farmer Markets.&#

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Loyalty Rewards Programs Fashion Retail 41

delighted

NOVEMBER 5, 2019

Indochino, for example, was very successful as an online fashion marketplace. Identifying who the promoters of your business are can help influence marketing, sales, and other business decisions. Customer or potential customer emails can be captured digitally by encouraging customers to sign up for newsletters and rewards programs.

Retail 40

Retail 2020 Customer Experience Omnichannel 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

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Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. The value can be immediate. Vueling is similar.

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Loyalty Loyalty Programs Airlines Travel 59

Grade.us

FEBRUARY 11, 2019

Go old fashioned. This is especially effective if you’re doing some sort of cumulative rewards program vs. a monthly contest or award of some kind. Your Guide to Online Review Management and Marketing. You can also do this with leaderboards, recognition boards, goofy certificates, whatever. Nap Vouchers.

Seminar 25

Seminar Rewards Programs Fashion Airlines 25

BlueOcean

DECEMBER 13, 2022

Gas, grocery, fashion, technology… and probably more. loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Currency Alliance

APRIL 15, 2024

They’re a low-cost incentive compared to other forms of incentives such as discounts, cashback, affiliate marketing offers, or paying for search traffic from Google. With low frequency, customers may never join, and you may never gain permission to market to them, because they don’t expect to ever reach interesting rewards.

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Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. The result of this, if done well, will not be a radical shake-up of the entire market.

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Loyalty Programs Loyalty Hotels Travel 52