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The Loyalty Debate, in Association with Loyalty Magazine

Currency Alliance

Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces. What’s the Role of Points in Modern Loyalty Marketing?

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs. A disloyal generation?

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How Web3 Platforms Are Rethinking Customer Experience

CSM Magazine

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Technological Innovation. Not anymore.

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101 Quotes About Customer Experience

CSM Magazine

” – Kate Zabriskie “The way to a customer’s heart is much more than a loyalty program. ” – Steve Jobs Innovation in Customer Experience “Innovation needs to be part of your culture. ” – Simon Sinek “The customer’s perception is your reality.”

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What Can Companies Learn From Casino Customer Services

CSM Magazine

Proactive customer engagement, personalised offers and loyalty programs make customers feel appreciated and can encourage brand trust and loyalty which can be hard to come by, especially in industries that are saturated with many companies!

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