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How to engage millennials for customer insight and marketing

Alida

If there‰’s one generation that marketers can‰’t stop talking about, it’s the Millennials. As Millennials enter adulthood and their preferences impact the economy, marketers and researchers need to develop a deeper understanding of them. How can marketers best engage with millennials? A dislike for traditional marketing.

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Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

Optimove

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: OptiLive is a critical solution for sportsbook operators to maximize the growing in-play betting market. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.

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Optimove Insights February iGaming Pulse Snapshot – US Sports Bettor Participation Up 160%+ Over Three NFL Seasons

Optimove

Key takeaways: Optimove Insights’ latest iGaming Pulse analysis reveals a significant and sustained increase in the number of daily sports bettors in the US over the past three NFL seasons.

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Customer Loyalty: Experiences that Increase Retention

InMoment XI

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. With the award-winning InMoment AI, you can then capture analytical insights from the feedback.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster. Product managers and community managers share a common goal: to deliver value to their users.

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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. ESPN , the leader in sports broadcasting, is another great example.

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