Optimove

FEBRUARY 23, 2025

To the stakeholders of Optimove: Every year, I prioritize listening to leading marketersour customersbecause their concerns provide insights that help shape the future of marketing. Marketers can query data, create custom views, and export insights for downstream analysis. Its a big painheavy liftingand here, it was all together.

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2024 Multi-Channel 2025 Financial 52

Beyond Philosophy

JUNE 4, 2015

From Products to Customers to the Human Spirit, noted marketing scholar Philip Kotler recognized that the new model for organizations was to treat customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Is communication, and are marketing efforts, omni-channel, micro-segmented and even personalized?

Financial 144

Financial White Paper Books Airlines 144

Optimove

OCTOBER 2, 2024

8 & 9 ​ 11:00 AM – From Brackets to The Big One: 2024 Big Sporting Event Insights 1:00 PM – Personalization Power: The Secret to Player Connection 2:00 PM – Bonus Clairvoyance: Harnessing Predictive Power for Bonus Optimization 3:00 PM – Next Level Unlocked: 5 Ways to Up Your Gamification Game Oct. Here’s the schedule: Oct.

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2024 Engagement Sports Multi-Channel 64

Optimove

JULY 8, 2024

The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting. Predictive Insights: AI-orchestrated gamification provides predictive insights into player behaviors. For more insights, contact us to Request a Demo.

Multi-Channel 64

Multi-Channel Sports Download Social Media 64

Optimove

JULY 8, 2024

The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting. Predictive Insights: AI-powered journey orchestration provides predictive insights into player behaviors. For more insights, contact us to Request a Demo.

Multi-Channel 59

Multi-Channel Sports Download Social Media 59

ReviewTrackers

MARCH 26, 2018

Concourse Sports , a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook. Brandon Judd, copywriter and social media specialist for Concourse Sports, says his team created four different email campaigns from a list of customer emails.

Brands 82

Brands Marketing Sports Social Media 82

CSM Magazine

JUNE 7, 2023

The MSG+ streaming platform will give sports fans access to MSG Networks’ exclusive coverage of their favorite teams wherever they are and on their favorite devices ranging from mobile and tablet to connected TVs. MSG Networks is part of the Sphere Entertainment Co. NYSE:SPHR).

Sports 52

Sports Entertainment Multi-Channel Social Media 52

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. Optimove’s AI-Orchestrated Gamification Optimove has partnered with Captain Up and Gamanza delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification.

Engagement 52

Engagement Sports Multi-Channel Download 52

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

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Multi-Channel Sports Download Events 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

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2024 Marketing Sports Multi-Channel 52

Avaya

AUGUST 21, 2017

The sports fan experience—the way we consume and immerse ourselves in sports on site, at home, in a pub, pre-season, live, or in retrospect—is interwoven with digital tech. Sports fans are focused and engaged, with instant mobile access to info and entertainment. And it all competes with the in-stadium experience.

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Sports Entertainment Social Media Events 50

BirdEye

SEPTEMBER 14, 2022

Whether you’re a local plumbing business with a single location or a multi-location business, the importance of a strong online reputation can’t be overstated. Attend local events, sponsor youth sports teams, and/or donate to local charities. Generate more reviews to build a strong online reputation.

Marketing 98

Marketing Social Media Advertising Multi-Channel 98

Guavus

FEBRUARY 11, 2019

A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung. How to capture and capitalize on new network and subscriber data insights. However, most CSPs have yet to turn that data into profit.

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Insights Marketing Customer Experience 2018 51

Ann Michaels and Associates

DECEMBER 12, 2018

Although you’ve never purchased sports clothes from this brand, an AI-driven brand will have some very specific, targeted recommendations for the best apparel you need for the marathon. It’s having an individual-level understanding of every customer, and putting those insights into action.

Customer Experience 56

Customer Experience Multi-Channel Apparel Retail 56

CSM Magazine

AUGUST 4, 2021

This and other global sporting events, such as Wimbledon and the recent European Championships have brought into sharp focus the need for media brands to evaluate their digital experiences. The Olympics is every four years, but there’s no reason why these and other learnings can’t be successfully applied to any major sporting event.

Brands 52

Brands Entertainment Sports Multi-Channel 52

Optimove

APRIL 15, 2024

Position-less Marketers possess a diverse skill set, enabling them to execute tasks across various marketing functions and channels. Much like versatile athletes or multi-instrumental musicians, these marketers excel in reshaping traditional marketing roles to drive business outcomes in the digital realm. I’m a basketball player.”

Marketing 59

Marketing Sports Multi-Channel Download 59

Optimove

MARCH 20, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer. He revealed the position-less marketer is a new emerging archetype.

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Connections Marketing Multi-Channel Sports 52

Optimove

NOVEMBER 14, 2019

Arc’s offering allows brands to nudge the shopper down the path to purchase by creating contextually relevant omni-channel content, engagements and experiences that extend the reach and impact of physical and digital activations to drive sales and post-transaction loyalty. The company is present in all major gaming markets in the world.

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Multi-Channel 2008 E Commerce 2004 40

BirdEye

APRIL 6, 2023

You can create videos for YouTube and other social media channels that show off your organizational skills which should lead to more business over time. Your duties include helping people navigate the challenging terrain of the housing market by providing the insights they need to make more informed purchase decisions.

2023 98

2023 Insurance Social Media Transportation 98

Optimove

JULY 7, 2022

Watch this space for more World Cup insights. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Our first tip? Retain players?

Marketing 52

Marketing Sports Events Multi-Channel 52

Optimove

JULY 7, 2022

Watch this space for more World Cup insights. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. In years without a big sporting event, you’ll mostly find the player type breakdown (see pie chart below) skewed more in the Active Players’ direction. Our first tip? Retain players?

Marketing 10

Marketing Sports Events Multi-Channel 10

Avaya

JUNE 29, 2017

In our EBC, we’ve crafted a personalized, informative, collaborative environment rooted in multi-dimensional, multi-way communications. Our extensive content includes industry insights and real-world applications, interwoven with info on hyper-continuity. Part of our DX is evident through our hi-def, multi-media experiences.

Customer Experience 45

Customer Experience Multi-Channel Touchpoint Customer Journey 45

SuiteCX

JUNE 15, 2017

Analysis of loyalty program data is a useful way of understanding the value of your customers to you, but the critical missing insight is how that value compares to their entire wallet. Sporting and footwear retailers are equally at risk with the arrival of the French sporting giant Decathlon. How is it possible to see this?

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ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Analysis of loyalty program data is a useful way of understanding the value of your customers to you, but the critical missing insight is how that value compares to their entire wallet. Sporting and footwear retailers are equally at risk with the arrival of the French sporting giant Decathlon. How is it possible to see this?

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Avaya

AUGUST 15, 2016

The professional sports industry in North America is projected to reach $73.5 billion by 2019 (PwC Sports Outlook Study). But how do sports clubs and stadium operators ensure that they’re getting their piece of the industry pie? Take the top 4 professional sports leagues in North America: NFL, NBA, NHL, and MLB (Statista 2016).

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Sports 2016 Events Multi-Channel 41

SurveySensum

MAY 20, 2020

After speaking to some marketing experts, and gaining their insights on the evolution of marketing strategies due to COVID-19, here are some points that gauge the impact of COVID-19 on customer engagement. This is an example of how brands are using Omni-channels to listen to their customers. Need more dog treats for your furry friend?

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Constraining collaboration only constrains your ability to engage and capture insightful data.

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Loyalty 2020 Hotels Loyalty Programs 40

ReviewTrackers

MAY 18, 2023

Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. Case in point: multi-channel retailer Concourse Sports sent 16,000 review request emails in one month. You want to be rewarded, not penalized, for asking for online reviews.

Brands 123

Brands Multi-Channel Automotive Sports 123

ReviewTrackers

MARCH 8, 2018

Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. Case in point: multi-channel retailer Concourse Sports sent 16,000 review request emails in one month. You want to be rewarded, not penalized, for asking for online reviews.

Multi-Channel 94

Multi-Channel Automotive Sports Hospitality 94

Optimove

MAY 4, 2022

” From a technical standpoint, a smart customer data platform (CDP) would have to be in place, along with AI-led orchestration capabilities and all the execution channels. land-based and online sports betting – and by using Optimove, it can take an interesting path in pursuit of the ultimate goal of customer marketing.

Marketing 52

Marketing Sports Multi-Channel Healthcare 52

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy. About SKS365 Group.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy. About SKS365 Group.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

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Sports 2020 Entertainment Events 52

BirdEye

MARCH 4, 2024

In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads. Insight through analytics In-depth tracking of drip campaigns provides data like open rates, click rates, and conversion rates.

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Marketing Multi-Channel Events Demo 111

Thunderhead

JULY 15, 2019

Each individual journey then forms naturally, across channels and along the path of ‘least effort’. We must pull insight from (1) all journeys , spanning (2) all touchpoints , and most critically, (3) all time. Intent: The firepower behind customer-driven journeys. Our understanding of intent grows over time [click to enlarge].

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Multi-Channel Touchpoint Customer Centricity Call Center 65

LiveChat

MARCH 20, 2018

Invest in all channels that can help in improving your customers’ experience. It has proven to be the best channel to future proof your customers’ experience. Real-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point. The payoff is huge.

Social Media 60

Social Media Customer Retention Multi-Channel Metrics 60

Martin Hill-Wilson

AUGUST 27, 2015

In this regard a customer hub model excels at grooming multi disciplinary talent and an ‘outside-in’ mindset. Imagine trying to coach a sports team remotely. Her aim was to try and improve GM’s responsiveness to customers engaging with them over social channels. We can no longer rely on ad hoc, cross functional collaboration.

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Multi-Channel Sports Social Media Customers 53