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How to Start with AI-Orchestrated Gamification: An Operator’s Guide 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.

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Marketing predictions CMOs need to consider in 2018

Alida

And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. But Forrester says marketers need a deeper understanding of how consumers are interacting with brands with mobile devices, including the role of voice activation.

2018 0
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The Role of Customer Service in Sports Betting: How Top Brands Build Loyalty

CSM Magazine

Customer support has become a critical component in the highly competitive sports betting industry. Why Customer Service Matters in Sports Betting Because of the competition within the sports betting world, brands have to provide much more for the bettor beyond a set of attractive odds.

Sports 52
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Google Maps SEO: The ultimate guide to ranking higher in 2025

BirdEye

Multi-location businesses aiming for online visibility and enhanced online reputation have an undeniable starting point – Google Maps SEO. That is why we bring you the top expert-recommended Google Maps SEO strategies tailored for multi-location businesses. Multi-location challenge: Imagine a retailer with 80 locations.

2025 52
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Where AI Meets CX: How Conversational Commerce Effects Customer-Driven Growth

Beyond Philosophy

Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace. Many times, these interactions surprised Messina. In other words, brands behave like humans in these channels. Messina is an expert on this subject.

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5 Ways to Win Share of Wallet Beyond the Holidays

Optimove

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Sports 52
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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

From Products to Customers to the Human Spirit, noted marketing scholar Philip Kotler recognized that the new model for organizations was to treat customers not as mere consumers but as the complex, multi-dimensional human beings that they are. People who interact with such companies feel safe, secure, and pleased in their dealings.

Financial 144