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“If you don’t get all the right things right; the front door reception, the onlineexperience, the process and procedures, the music, the lighting, the smell or whatever…if you don’t get these things right, then what chance has the person who is serving the coffee got to deliver a great experience?”
If you are separating the online channel from the brick and mortar channel, or the mobile onlineexperience from the mobile app, you are missing the advantage of having a consistent experience. DICK’S Sporting Goods use technology to their advantage. Meld the Worlds. According to an article on Inc.,
“If you don’t get all the right things right; the front door reception, the onlineexperience, the process and procedures, the music, the lighting, the smell or whatever…if you don’t get these things right, then what chance has the person who is serving the coffee got to deliver a great experience?”
“If you don’t get all the right things right; the front door reception, the onlineexperience, the process and procedures, the music, the lighting, the smell or whatever…if you don’t get these things right, then what chance has the person who is serving the coffee got to deliver a great experience?”
And just nine weeks later, we transformed our much-loved conference into an onlineexperience for more than 20,000 Customer Success and Product professionals from 50+ countries. As the year progressed, so did our knowledge, understanding and confidence for transforming our events into engaging digital experiences.
So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. The pandemic-delayed Major League Baseball opener was the sport’s most-watched regular-season game on any network in nine years. The most important thing is what happens on the court.
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