Experience Investigators by 360Connext

NOVEMBER 2, 2021

A customer persona helps humanize the customer to the point you might refer to them by a fictional name. This will help limit the urge to include too much nuance and help your teams refer to personas in a consistent way. and refer to pronouns as “they.” The Solution: Refer to Your Goals. Watch for gender-specific wording.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

InMoment XI

DECEMBER 10, 2024

Invest in Customer Loyalty Strong customer loyalty is key to reducing churn. Besides improving customer experiences, you can encourage loyalty with rewards and incentives. A good loyalty program goes a long way toward strengthening relationships and increasing customer lifetime value. References Forbes.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

GetFeedback

DECEMBER 21, 2018

30% of consumers are switch providers because they feel that there is no reward for loyalty. Customers enrolled in a loyalty program visit a company’s site 35% more frequently. Loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ShepHyken

FEBRUARY 3, 2025

7 Signs Your Loyalty Program Needs a Redesign by Cassie Preston (Retail Dive) In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. Here are seven signs your loyalty program may need a redesign. Here are seven reasons why a loyalty program might fail.

2025 74

2025 Article Customer Service Loyalty Programs 74

InMoment XI

OCTOBER 23, 2024

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. Introduce loyalty programs to reward long-term customers for their continued use of your banking services. References McKinsey & Company. Accessed 10/14/2024.

Banking 195

Banking Customer Experience Financial Touchpoint 195

Kayako

FEBRUARY 14, 2018

When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” Loyalty usually refers to a strong sense of support or allegiance.

Loyalty Programs 75

Loyalty Programs Loyalty Brands Retail 75

ShepHyken

JANUARY 26, 2025

The Gist, as it is referred to in the article, is that CXOs help align initiatives throughout the company, companies led by a CXO see stronger customer loyalty and profitability, and the CXO helps eliminate departmental barriers and help implement the right CX technologies and solutions.

Article 66

Article 2025 Customer Service Loyalty Programs 66

ShepHyken

MARCH 10, 2025

Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are.

2025 70

2025 Article Loyalty Programs Customer Service 70

Experience Investigators by 360Connext

NOVEMBER 7, 2023

Implement a loyalty program : Reward loyal customers with discounts, free products, or upgrades to gamify the brand experience (and trigger dopamine!). Loyalty programs give customers a perceived return on their investment and reward them for their loyalty. But be careful with these programs.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

ProProfs Chat

MAY 31, 2019

How to Cultivate Customer Loyalty. The primary purpose of a customer loyalty program is to leverage the current customers into promoting the brand and retaining new customers. The question arises as to what approach should a business take to cultivate brand loyalty among its customers. Share Customer Experiences.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score Omnichannel 66

Retently

MARCH 11, 2025

Personalized responses Instead of generic answers, they should reference past orders, browsing history, and previous interactions. Key considerations: Hyper-personalization Does the platform allow agents to reference past orders, preferences, and conversations seamlessly? The solution?

Management 115

Management Customer Experience Roadmap NPS 115

Oracle

SEPTEMBER 16, 2020

Loyalty programs will act as a key differentiator for brands and can be used to better connect with customers and foster an engaged community. They can, for example, Accelerate the training of new customer behaviors with the exchange of loyalty currency (i.e. In this new landscape, retailers can disrupt or be disrupted.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

ShepHyken

JANUARY 25, 2021

My Comment: In this article, Nate Brown introduces us to his take on something he refers to as “mission-driven CX,” which is about companies who win over their customers’ business and hearts by embodying the core values of what’s most important to them. My Comment: Here’s a great article about customer loyalty.

2021 162

2021 Article Customer Service Guest Experience 162

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

SurveySensum

AUGUST 4, 2023

In today’s competitive marketplace, building strong customer loyalty has become a game-changer for retailers. And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. Points-Based Loyalty Programs Starbucks has a points-based loyalty program.

Loyalty Programs 52

Loyalty Programs Retail Loyalty 2030 52

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Retently

JANUARY 25, 2023

Launch loyalty programs For 78% of US consumers , a good loyalty program encourages them to buy more, while 72% are more likely to recommend brands to others. Additionally, it can also help attract new buyers, as potential customers may be more likely to shop with a brand that offers a loyalty program.

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ShepHyken

SEPTEMBER 15, 2024

Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.

Article 86

Article Loyalty Programs Customer Service 2024 86

InteractionMetrics

MARCH 27, 2025

Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). Theres tons of room for creativity when you offer a loyalty program. And when you build a good loyalty program, customers feel truly valued.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Also try using gamification to power customer interaction through fun and exciting tournaments or programs.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Oracle

FEBRUARY 13, 2019

And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. As retailers big and small reimagine their loyalty programs to meet evolving customer expectations, the experts weigh in on the loyalty trends they believe will be hot in 2019, as reported in Oracle’s 2019 Loyalty Predictions Report.

2019 95

2019 Loyalty Loyalty Programs Retail 95

InMoment XI

FEBRUARY 7, 2024

Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. References Skyscanner. After the stay, hotels can leverage AI-powered chatbots to collect customer feedback and resolve outstanding issues. Intelligent Digitized Experiences Hotel guests expect an experience.

Hotels 195

Hotels Guest Experience Travel 2023 195

ShepHyken

SEPTEMBER 3, 2019

Wait to create loyalty programs until you learn more about your customer base, their spending habits, and their wants and needs. Then build your loyalty program using this data. Most loyalty programs are really marketing programs. True loyalty involves an emotional connection.

Customer Centricity 99

Customer Centricity Loyalty Programs Loyalty Metrics 99

SurveySensum

NOVEMBER 1, 2024

It represents the highest level of loyalty, where customers become invaluable assets, even co-creating value with the brand. If you’re measuring action loyalty, check churn , refer rates, and levels of engagement. ‘The Worn Wear’ loyalty program calls for buying secondhand, repairing, and recycling old products.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty. You can refer to the original show notes to see some other specific tactics that Eric addressed in our interview.

Employee Experience 143

Employee Experience Chief Customer Officer Loyalty Programs Loyalty 143

Totango

JULY 1, 2022

One of the most important loyalty metrics is the Net Promoter Score (NPS) , which uses a scale of 0 to 10 to measure a customer’s willingness to recommend a company, product, or service to a friend or colleague. How customers answer this question reflects their satisfaction with your company and their attitude toward referring you to others.

B2B 114

B2B Loyalty Net Promoter Score B2C 114

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Be innovative with loyalty programs.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

ChurnZero

MAY 18, 2021

A customer journey map is also referred to as a user journey map. The process of putting these elements together and forming the customer journey map is referred to as customer journey mapping. Add loyalty programs to the mix, and you will be able to retain your customers for life. Is built out of experiences.

Customer Journey Mapping 84

Customer Journey Mapping Customer Journey Loyalty Programs Reference 84

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #2: Create frictionless shopping experiences.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. What is Guest Experience?

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

ShepHyken

OCTOBER 6, 2024

If you don’t have an action statement (what I refer to as a customer service/CX mantra ), then it’s time to create one. Customer loyalty programs are key to building lasting relationships, encouraging repeat purchases, and fostering brand advocacy. These brands have cracked the code of loyalty programs.

Article 80

Article Customer Service 2024 Loyalty Programs 80