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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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How AI is Revolutionizing the World of Sports Betting

Comm100

I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. It offers a good example of how the sports betting landscape has changed with AI. All useful, sure.

Sports 52
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6 Lessons To Boost Customer Loyalty From Nike NPS Score Strategy

SurveySensum

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. Remember its acquisition of Converse?

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Customer Service Essentials for Franchise Owners: A Guide to Success

CSM Magazine

For instance, a gym franchise could host fitness events in the community or sponsor local sports teams. Leveraging Technology for Better Service Using technology can improve the customer experience at a franchise. While technology can streamline processes, it’s also important to balance it with a personal touch.

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Marketing predictions CMOs need to consider in 2018

Alida

Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. This means brands must invest heavily in the underlying technology as well as architecture, talent and process. CMOs become customer-obsessed. CX goes mobile.

2018 0
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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge.

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Customer Experience Management: Why It’s Key for Retention and Growth

InMoment XI

Let’s look at a few examples of how businesses put CXM into practice: An online sports watch retailer enables omnichannel support to let customers interact with them via Instagram, email, and live support chat. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future.