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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

By leveraging social media, you can engage with your audience and build long-lasting relationships. You can use various techniques to promote new products: Partner with influencers in the outdoor community to create social media content. Live chat can also be an invaluable tool for improving customer support.

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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Its response rate ranges from about five to nine times greater than that of email, paid search, or social media.”.

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Gen Z Rely on the Internet Primarily for Social Media and Entertainment

CSM Magazine

The Digital Experience Is The Human Experience. Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.”

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Customize Your Customer Experience For Each Generation

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Plan a Social Media Strategy.

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Plan a Social Media Strategy.

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The Use of Design Speaks Volumes About Your Online Business

CSM Magazine

The internet has been around long enough that businesses no longer question the need to establish an online presence. Many don’t stop with a company website but extend themselves into the social media front. You don’t pay annual hosting and domain registration fees for what amounts to an online business card.

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Analytics Breakthroughs: How to Really Know What Your Customer Wants from You

CSM Magazine

But breakthroughs such as predictive analytics, machine learning, digital self-service, voice analytics and more are not only the cornerstones of the online experiences customers are coming to expect – and will soon demand. Identify customer’s social media usage and influence. About the Author.