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Content Marketing ROI: Identifying What Matters

DemandJump

You’ve written a ton of educational and engaging blogs, white papers, case studies, and more. But how do you know if your content marketing efforts are actually successful? You’ve got to determine your content marketing return on investment (ROI). How can you tell if they’re worth the costs?

ROI 105
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4 Reads That Will Help You Prove CX ROI

InMoment XI

Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. Four Ways to Prove CX ROI (and Assets That Show You How). For example, America’s largest cable and home internet provider leverages VoC technology in their regional customer care centers (and are able to prove millions in CX ROI).

ROI 195
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Optimove’s Responsibility as the Visionary Leader

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers aiming to stay competitive and build lasting customer relationships, this post highlights essential insights into the future of marketing. This early use of AI set a new standard in marketing. With visionary leadership comes responsibility.

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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85
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Customer Experience 101: Types of Surveys

InMoment XI

Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. Plus paper surveys are often easier to read for many since they’re printed in large fonts with black text on white paper. Benefits of Using Surveys.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Unproven ROI. Your VoC program isn’t just a project for the marketing or customer service department — it affects the entire company. Struggling with siloed data.

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Getting Started with Location Intelligence: Visitations

Gravy Analytics

Anonymous mobile location signals, when cleansed, aggregated, and enriched, give marketers new insight into consumer behavior. This data can be used to improve ad CTRs and ROI, for competitive intelligence, and to improve the customer experience.