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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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12 Qualities of Good Survey Questions

InMoment XI

Wondering how to measure survey success? Find out in this white paper by expert Dave Ensing! Contact an InMoment sales representative today to inquire about InMoment Survey Design & Data Gathering Best Practices Consulting Services. We’ve got you. What about increasing your response rates?

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How to Use Net Promoter Score (NPS) to Drive Growth

GetFeedback

Net Promoter Score is a trusted measure of customer loyalty. Many companies measure NPS, but few use it to its fullest potential. After customers respond, you can calculate your NPS score: the quantifiable measure of how your customers feel about you. It’s time to implement a Net Promoter Score (NPS) program.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Quantifiable measurement is often a challenge. For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. The fear, it must be acknowledged, is not baseless.

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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

Whenever encountering white papers that conflate the connection between employee engagement and happy customers, the above questions need to be asked. Typically, there is little or no mention/inclusion of ‘customer’ or ‘customer focus’ elements either in measurement or analysis of employee engagement. correlation.

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Be Mine: The Secret to Successfully Closing A Sale

PeopleMetrics

This quote from Sonia Simone ''s excellent post entitled How to Create a Deep Connection with Prospects and Customers sums up a question we''ve been grappling with here at PeopleMetrics in recent months: how to help B2B companies differentiate on the prospect experience and close more sales. When to Start Listening. Survey Says ''Yes''.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. White papers.