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How smart brands measure customer intelligence ROI

Alida

This raises the question: What is the ROI of customer intelligence and how do you measure it? ESPN , the leader in sports broadcasting, is another great example. Innovative companies use customer feedback to complement other measures of CX, including the Net Promoter Score , share of wallet and customer satisfaction surveys.

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Customer Loyalty: Experiences that Increase Retention

InMoment XI

For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. How Do You Measure Customer Loyalty Analytics? Some businesses measure loyalty by looking at how many customers they have retained. A high NPS indicates strong loyalty.

Loyalty 195
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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

A dashboard can enable you to measure performances using numbers. More importantly, when employees can see their performance measured numerically, they’ll naturally start to work harder to boost their results and their performance. If you measure and watch something, improvement normally follows.

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Strategies for Customer Experience: Measurement 101

IntouchInsight

A customer experience management (CEM) program without a measurement strategy is like having a sports car without any gasoline. Data is the fuel that powers an effective program - helping to set benchmarks, track the impact of your actions over time, and inform future initiatives.

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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. Ideally, the CX Team will review critical CX measurements and insights on a regular basis.

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Sports 69
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How Applying Key Sports Principles Can Boost Your Customers’ Experience

Beyond Philosophy

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

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