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The Role of Customer Service in Sports Betting: How Top Brands Build Loyalty

CSM Magazine

Customer support has become a critical component in the highly competitive sports betting industry. Why Customer Service Matters in Sports Betting Because of the competition within the sports betting world, brands have to provide much more for the bettor beyond a set of attractive odds.

Sports 52
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Google Maps SEO: The ultimate guide to ranking higher in 2025

BirdEye

Multi-location businesses aiming for online visibility and enhanced online reputation have an undeniable starting point – Google Maps SEO. That is why we bring you the top expert-recommended Google Maps SEO strategies tailored for multi-location businesses. Multi-location challenge: Imagine a retailer with 80 locations.

2025 52
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Optimove 2024 Year-end Letter to Stakeholders

Optimove

Multi-Channel Orchestration Web Inbox : Introducing a new owned communication channel, Web Inbox allows brands to deliver persistent, in-platform messages directly within their websites, ensuring marketing and CRM messages feel natively embedded rather than appearing as popups, banners, or overlays.

2024 52
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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

In-app sessions and user experience. These digital interactions may involve both SaaS product users and other B2B stakeholders with a role in the buyer decision process. One application of this strategy is using the communication channels your customers prefer. Examples include: Search engine queries and ads. Video chat.

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How Media Brands Can Keep Viewers ‘On Track’ During the Olympics and Beyond

CSM Magazine

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. The Olympics is every four years, but there’s no reason why these and other learnings can’t be successfully applied to any major sporting event. About the Author.

Brands 52
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Thoughts on Marketing Amid COVID-19

Optimove

When we do turn our focus to the more mundane professional adversities this crisis brings, we find ourselves in front of a multi-layered, mostly unknown challenge. Crises – like sports – don’t just build character; they reveal it. From A to Z, with some special attention to support, and emotionally intelligent and sensitive experience.

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Four Ways CSPs Can Use AI to Gain New Subscriber Insights, Out-Market OTT Competitors and Deliver a Better Customer Experience

Guavus

If video is the main reason a customer is a network subscriber and those video experiences are erratic, then video service churn will lead to CSP churn and customer loss. It’s important to note that user experience isn’t determined only by network download speed and bandwidth, though CSPs commonly equate the two.