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Social media marketing for hotels: Strategies that get results

BirdEye

Today’s digital world makes social media marketing for hotels essential to their growth strategy. But it’s not just about showcasing your property; social media is now most travelers’ primary source of travel inspiration. It's about building real connections and driving strong social media engagement.

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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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3 Steps to Avoid Customer Service Disasters

Experience Investigators by 360Connext

Set totally unrealistic expectations in your marketing and sales materials. They wore crowns, had expressions, and even sported jewelry! If you’d like a guide, here are the steps to disappointing any customer. We call this the Sea Monkey Syndrome. Remember what expectations you had when you saw the cartoons of happy (and royal!)

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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. About Lynn. The Syracuse tie and her path onward.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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Text Mining: Everything You Need to Know

InMoment XI

In today’s data-driven world, businesses generate and accumulate vast amounts of text data from various sources, including customer feedback , social media, emails, and internal documents. This can include customer feedback, social media posts, emails, online reviews, internal documents, and more.

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How to engage millennials for customer insight and marketing

Alida

Thankfully, Millennials want to be included in the decision-making process beyond focus groups or social media. Capitalize on social media. It’s no secret that Millennials are heavy social media users. You can also use social media to amplify engagement in your insight community.