Brandwatch CX

JANUARY 3, 2019

Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you. In August 2007 the hashtag debuts, first proposed by user @chrismessina. Twitter marketing statistics.

2006 111

2006 2007 2017 2015 111

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Beyond Philosophy

MARCH 17, 2015

The result of their changes was a 47% increase in sales with no additional marketing support. It’s all about Neuromarketing, which is a type of marketing growing in popularity because it uses research to determine how a consumer’s brain responds to stimuli. The idea a package influences a buying decision is not a new one.

Sales 151

Sales 2007 CEM Books 151

Beyond Philosophy

OCTOBER 15, 2015

We know from our work with London Business School (that culminated in my bestselling book, The DNA of the Customer Experience, How emotions drive value , Palgrave Macmillan 2007) the emotions Frustrated and Valued are two that destroy and drive value, respectively.

Customer Service 151

Customer Service 2007 2015 Customers 151

Customer Bliss

SEPTEMBER 12, 2017

After landing on Time Magazine’s Best Inventions of 2007, Rachael left New York City for Silicon Valley to be closer to the heart of technology innovation. Market hope and celebrate the small wins: This is crucial to avoid your team thinking it’s all heads down, deliverables-driven work. There were — happily!

2007 0

2007 B2B Leadership Events 0

Customer Bliss

JULY 24, 2018

A 2007 Harvard Business Review article ( “Companies and the Customers Who Hate Them,” ) noted that “one of the main propositions of marketing is that customer success begets loyalty and loyalty begets profits. Have above-market compensation. As CX practitioners, our opportunity is to wire “care” in our business behaviors.

2007 161

2007 Customer Satisfaction Customers Loyalty 161

Beyond Philosophy

JUNE 4, 2015

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. They market, and create experiences, within the branded vision. In his 2010 book, Marketing 3.0: are all thought out for consistency.

Financial 144

Financial White Paper Books Airlines 144

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. But there are challenges.

Social Media 73

Social Media Insurance Marketing 2007 73

Experience Investigators by 360Connext

AUGUST 14, 2017

I remember creating our punch list moving into a new home in 2007. I have no idea why it’s called a punch list. It’s really just a final checklist of what needs attention. Here’s an example. My husband and I scoured each room, looking for imperfections which needed fixing before we took final ownership of the house.

2007 152

2007 Telecommunications Workshop Automotive 152

Heart of the Customer

SEPTEMBER 11, 2014

The report simulates a CX Believer, a CX Non-Believer, and compare the results with the S&P 500 in stock purchases from 2007 through 2013. The CX Leaders returned 77.7%, more than 50% better than the market average. Not great, but we did have the Great Recession during that time. The CX Laggards lost 2.5% over 7 years.

Customer Experience 132

Customer Experience Net Promoter Score Seminar 2007 132

Quadient

JULY 25, 2022

Aspire Leaderboard Transforms its Grids for an Evolving CCM Market. Aspire’s most obvious update is splitting the single grid, “CCM-CXM Technology Vendors Leaderboard,” into two sub-component grids based on market demand. Both grids represent mature markets, with multiple vendors positioned far into the Leaders' zone.

Marketing 95

Marketing Document 2007 2022 95

Amity

FEBRUARY 10, 2017

Oracle Marketing Cloud offers a complete suite of powerful solutions that provide marketers with a comprehensive view of customer interactions, orchestrating the right experience for each customer and helping attract ideal customers that spend more, stay loyal, and become brand advocates. Brief won’t be easy, but I can try!

Customer Success 80

Customer Success Marketing White Paper Net Promoter Score 80

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases. What Is Product-led Growth (PLG)?

2013 126

2013 2004 2007 Customer Retention 126

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. The heat is on because in 2007 the government liberalized the market making it a price-driven and competitive environment. They serve 1.8 Pricing also turned out to be a big motivator for customers.

2007 81

2007 Marketing Touchpoint Government 81

ShepHyken

MAY 10, 2022

How to Use TikTok for Marketing and Customer Service. Quotes: “TikTok in 2022 is Facebook in 2007. About: Dennis Yu is a Digital Marketer, Speaker, Agency Builder and the CEO BlitzMetrics. The Ultimate TikTok Guide for Business . They discuss how businesses can use TikTok to promote their brand and enhance customer experience.

2007 98

2007 Advertising Definition Social Media 98

ClearAction

NOVEMBER 13, 2014

Marketing Operations Defined for Wikipedia, Part I Gary Katz. Marketing Operations definition as proposed updated content for Wikipedia, which would include the History of Marketing Operations and Marketing Operations Defined for Wikipedia, Part II. Please comment below to indicate your approval/suggestions.

Marketing 62

Marketing 2007 2009 2005 62

Beyond Philosophy

MAY 8, 2019

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). This area is marketing’s job. Once you submit, we compare your answers against what we know about the market and send you a free personalized report about where your organization is today.

Net Promoter Score 155

Net Promoter Score 2004 2007 Insurance 155

Forrester's Customer Insights

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Consumers 59

Consumers 2007 Marketing 2020 59

Centercode

JUNE 24, 2020

Research from McKinsey & Company highlights the role that focusing on customer experience played during the 2007-09 recession. It does this by putting your product in the hands of target market customers to use out in the real-world before launch. What has changed are customers — and their expectations.

Customer Experience 98

Customer Experience 2007 Customers Technology 98

Beyond Philosophy

JULY 23, 2019

Facebook has a series of scandals over the years, going all the way back to 2007. If you would like to find out from one of our CX consultants how you can implement the concepts we discussed in your organization’s marketing to improve customer loyalty and retention, contact us at www.beyondphilosophy.com.

Culture 90

Culture Social Media 2007 2011 90

Bob Hayes

MAY 7, 2018

The NPS is “the single most reliable indicator of a company’s ability to grow” (Netpromoter.com, 2007). 2007) found the same pattern of results in other industries (e.g., overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow.

NPS 89

NPS Net Promoter Score 2007 2006 89

West Monroe

MARCH 29, 2022

What is the main difference between market makers and market takers? Apple, the prime example of a market maker, consistently creates products that consumers never imagined they needed. The market takers, on the other hand, don’t necessarily create value on their own. Tangible value.

2001 98

2001 2007 Leadership Consulting 98

Bob Hayes

MAY 7, 2018

The NPS is “the single most reliable indicator of a company’s ability to grow” (Netpromoter.com, 2007). 2007) found the same pattern of results in other industries (e.g., overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow.

NPS 86

NPS Net Promoter Score 2007 2006 86

BirdEye

NOVEMBER 28, 2023

For instance, if you leave a negative Google review from 2007 unanswered, your customers may perceive you as clueless or careless. Of course, much of this information probably came from best guesses based on market conditions, and the data is probably several years old. Remember: your happiest customers are your best marketers.

Management 109

Management Social Media 2007 Reference 109

SurveySensum

JUNE 4, 2024

Conducting market research is crucial for understanding customer needs, analyzing competitors, and making informed decisions. The key challenge is finding market research tools that are both effective and within budget. So, are there not any market research tools to match the needs of a small business?

2024 52

2024 Marketing E Commerce E-support 52

ShepHyken

MARCH 30, 2018

Depending on whether your Customer Care department is an extension of your marketing or your customer service strategy, the KPIs you give yourself may be different. Originally used by marketers, the Net Promoter Score is another very common KPI used by Customer Care departments. Type: Customer Centric.

Blog 89

Blog Average Handle Time Customer Experience Net Promoter Score 89

Customers Rock!

APRIL 14, 2010

A recent report that caught my attention is Watermark Consulting’s 2007-2009 performance analysis, which examines Forrester’s 2007 Customer Experience Index and shows how customer experience leaders outperform laggards in the stock market. Countless reports and case studies have proven this linkage.

2007 61

2007 Social Media 2009 2008 61

Service Untitled

JULY 31, 2013

If we consider that customer service is the most important part of our marketing plans, both immediate and future, then we must concentrate on hiring and keeping the best employees because these are the people who can drive a company forward. photo by: seanbjack.

Customer Service 72

Customer Service 2007 Exceptional Customer Service Events 72

Beyond Philosophy

APRIL 20, 2016

When I wrote my book, The DNA of Customer Experience: How emotions drive value (Palgrave Macmillan, 2007) , we worked with the London Business School and the Chair of Consumer Psychology in England to determine what emotions drive value for an organization. Top 50 Marketing Thought Leader’ Reveals Latest Trend. Small Talk and Trust.

Measurement 113

Measurement NPS Net Promoter Score 2007 113

Avaya

OCTOBER 4, 2016

Cord Himelstein, Head of Marketing for Michael C. Since 2007, he has been responsible for leading the company’s strategic marketing initiatives and communications efforts. In the 1950s we expanded into the retail market. Cord works closely with customers to help them develop measurable workforce recognition strategies.

2007 67

2007 Rewards Programs Call Center Retail 67

QuestionPro Audience

MARCH 14, 2018

Fueled by the rebounding housing market, spending on improvements, maintenance and repairs reached $340 billion in 2015 , up 12% from 2013. CHECK CREDENTIALS Despite the growing home improvement market, the construction industry has a major labor shortage, due to the loss of more than 2 million jobs since 2007.

2007 84

2007 2013 2015 Insurance 84

ReviewTrackers

JANUARY 1, 2018

What business owners and marketing executives must realize is that online reviews and ratings are a major factor in shaping their brand reputation. According to World Travel Market, TripAdvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning. Trustpilot.

Automotive 109

Automotive 2004 Travel Hotels 109

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. The heat is on because in 2007 the government liberalized the market making it a price-driven and competitive environment. They serve 1.8 Pricing also turned out to be a big motivator for customers.

2007 52

2007 Marketing Touchpoint Government 52

ReviewTrackers

JANUARY 18, 2018

In fact, the lack of trust in insurance providers has remained above 50 percent since 2007. According to an IBM survey , only 43 percent of consumers trust the insurance industry. In 2012, Edelman Insights found that financial services and banking was the industry consumers trusted the least — even less than they did the media sector.

Banking 17

Banking Financial Insurance Brands 17

Oracle

AUGUST 27, 2020

According to Tarkoff, “The Markie Awards were created in 2007 to celebrate achievements in digital marketing.” ” The awards consist of 16 categories honoring customer experience excellence across marketing, sales, service, and commerce. The Borderless Award for Best International Marketing Campaign.

2020 75

2020 2007 ROI Airlines 75

Customer Guru

MARCH 7, 2018

BookMyShow is India’s largest entertainment ticketing portal today, launched in Aug 2007 as India’s first ticketing aggregator. BookMyShow has been redefining this industry for many years as market leaders in looking to grow this segment. In today’s competitive global market, being good at CX is not good enough.

Customer Engagement 62

Customer Engagement Net Promoter Score Entertainment Engagement 62

Daniel Group

SEPTEMBER 23, 2021

Edward Craner, SVP of Strategy and Marketing, HOLT CAT , shares how they have transformed their company with feedback over the past 13 years. Lynn Daniel (00:03): I’m with Edward Craner, who is Senior Vice President of Marketing and Strategy with Holt Cat of San Antonio, Texas. I think you guys started in 2007.

Net Promoter Score 98

Net Promoter Score 2008 Social Media 2007 98