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Build a Customer Service Survey That Will Engage Your Customers

GetFeedback

In fact, in 2012, the Pew Research Center saw a response rate of just 9% to their surveys—a huge drop from the 36% completion rate they saw just 15 years earlier. If not, that is a key first step to making a customer service survey that speaks directly to their interest and compels them to participate. Know your customers .

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The Forrester Wave™ Recognizes Optimove as a Good Fit for Digital-First Marketers in its Cross-Channel Marketing Hubs, Q4 2024 

Optimove

Optimove’s Self-Optimizing Campaigns use real-time scheduling and automation to adjust campaigns based on customer interactions. Since 2012, AI-orchestrated marketing has been a hallmark of Optimove.

2024 59
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss.

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Firing customers – Are we looking at this right?

Ian Williams

Firstly, a significant proportion of their customer base were already regular switchers as a result of the impact of price comparison websites. Secondly, many of their other customers didn’t switch regularly because they couldn’t be bothered with the hassle of switching providers for the sake of a £30 – £50 pound saving per year.

2012 91
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Personas vs. Segments – what’s the story?

Ian Williams

In this post we will be discussing the similarities and differences between the two, however we will also be talking about the evolution and future of segmentation within both the Customer Experience and Marketing worlds… A million different ways to cut a cake. Customer Segmentation can be a real head-scratcher.

2012 92
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CX Social Improves Customer Service Through Messaging on WhatsApp

Clarabridge

Clarabridge customers that are getting ahead of the game with this early access program include Swiss International Air Lines and General Mills. According to Forrester , the number of consumers that use messaging has increased by more than 50% since 2012.

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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Manu’s deep understanding of the needs of our customers and his rich perspectives from multiple markets will be invaluable in leading this new team.”. He brings extensive knowledge about McDonald’s global customer base to this role. Steijaert has more than 20 years experience in McDonald’s System.