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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Companies need instantaneous feedback and insight.

2015 0
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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. On occasion, we see true ROI calculated from social media initiatives.

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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. A strategy to meet the social customer care goals and objectives.

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A digital strategy expert on health care’s $9 billion opportunity

Alida

So how can organizations make sure that the billions of dollars they invest in digital transformation deliver ROI? For his achievements, Bennett has received several industry awards, including the 2012 Healthcare Internet Hall of Fame Innovative Individual Inductee award.

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. Lincoln is a Customer Success Consultant, keynote speaker and co-author of the book “Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue”. Kerry Bodine Follow @kerrybodine.

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Lithium’s Customer Heroes

Customers Rock!

I recently attended the 2012 Lithium Network Conference (LiNC for short) in San Francisco to hear about the latest and greatest from Lithium Technologies as well as from thought leaders such as Brian Solis , photo left, who shared about Digital Darwinism from his new book The End of Business as Usual.

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Optimove’s Responsibility as the Visionary Leader

Optimove

It underscores how Optimove’s innovations—like AI-driven analytics, real-time engagement, and adaptive journeys—have been ahead of the market to drive personalized, customer-led strategies so marketers can enhance customer loyalty and maximize lifetime value. With visionary leadership comes responsibility.