Remove Advertising Remove Connections Remove Loyalty Programs
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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. It’s about how we see ourselves, what we aspire to, our connection with the brand, and our identity.

Brands 370
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Wired Together: Building Customer Loyalty And Word of Mouth

Experience Investigators by 360Connext

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously. Their customers did their promoting.

Loyalty 291
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Customer Journeys Are More Jungle Gym Than Funnel

Experience Investigators by 360Connext

Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door. Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant.

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40 Customer Retention Statistics You Need to Know

GetFeedback

31% of respondents rated being able to contact the company through any channel as the top driver of feeling emotionally connected to a brand. ( customers find a positive experience with a brand to be more influential than great advertising. ( 30% of consumers are switch providers because they feel that there is no reward for loyalty.

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iOS 14.5: The New Frontier of Ecommerce Retention

Retently

It’s still challenging to prove the value of that investment as opposed to customer acquisition; however, the game is clearly changing, prompting ecommerce brands to cherish their most valuable asset – customer loyalty. User privacy and app tracking have been top-of-mind topics for the ecommerce advertising industry for the past years.

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Marketing predictions CMOs need to consider in 2018

Alida

CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. The research firm, however, says this isn’t an advertising budget crisis so much as it is about changing priorities. CX goes mobile.

2018 0
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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits. In order to grow your customer lifetime value, there needs to be a connection with your customers. The best way to build and maintain this connection is through valuable content.

Blog 109