I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
InMoment XI
MAY 14, 2022
We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. It’s about how we see ourselves, what we aspire to, our connection with the brand, and our identity.
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