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Social Media Management Tips to Increase Visibility and Success

InMoment XI

of the global population uses social media? And over one in four users are using social media to either find things to purchase or find inspiration for things to do and buy. Social media usage is growing every year, and the rate at which consumers are using social media to interact with brands is increasing with it.

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Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits

InMoment XI

Using CI data to understand sentiment allows you to cater your advertising messaging and targeting for better conversions and a greater return on your investment. Consider these five specific use cases where businesses are using CI to accomplish more with their location-based campaigns. That last step is the frustrating one.

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Hyperlocal social media marketing for local businesses

BirdEye

Knowing your customers on a personal level isn’t just a perk of running a local business; it’s your superpower. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways.

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Is social media a boon or a curse for customer experience?

Customer Guru

Today, companies are implementing new and innovative ideas to provide exceptional customer experience by using multifarious modes and technologies. Of the many modes available, social media is proving to be the best for providing exceptional customer experience. What is Social Media? Source: Pexels.

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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

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Customer Journey Mapping Examples for Beginners

InMoment XI

If your company advertises via billboard, for example, that can be hard to track, even if you survey customers. To get a pulse across your entire customer base, consider tracking core CX metrics. These include Customer Satisfaction and Net Promoter Score. So start there.