Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Optimove

DECEMBER 11, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The 5 best practices to convert new customers into loyal customers Below are the five best practices for turning new customers into loyal ones for years to come.

E Commerce 52

E Commerce E-support Loyalty Programs Social Media 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

InteractionMetrics

MARCH 27, 2025

Thats customer retention at workusing incentives and positive experiences to keep you coming back. Customer retention matters because keeping your customers is easier than chasing new ones. Because your existing customers have already said “yes” to your brand at least once.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

ShepHyken

DECEMBER 9, 2022

When a client or customer interacts with your business, the information given to them by an agent or self-service channel needs to align with their expectations. If you want to ensure that your customer journey is aligned with brand expectations, consider implementing an omnichannel customer engagement strategy or using a contact center CRM.

Customer Journey 125

Customer Journey Brands Sales Contact Center 125

Maz Iqbal

JULY 28, 2014

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. I dedicate this to conversation to a fellow human being (and friend) who gets and lives that which Susan Scott is communicating: Lonnie Mayne, President of InMoment.

Customer Philosophy 92

Customer Philosophy Customer Centricity Customer Retention Loyalty Programs 92

BirdEye

APRIL 25, 2023

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Ask for customer reviews 8. Loyalty incentives programs 15.

Seminar 98

Seminar Social Media Advertising Workshop 98

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Michelli Experience

MARCH 1, 2016

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Loyalty Programs 45

Loyalty Programs Loyalty Customers Social Media 45

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Online advertising.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

CSM Magazine

SEPTEMBER 8, 2023

Thus, by understanding individual needs and preferences, companies can build lasting relationships with their customers. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. It makes the experience fun, engaging, and, most importantly, rewarding.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

BirdEye

AUGUST 20, 2024

Here are four digital marketing strategies for HVAC businesses to reach, engage, and convert more customers: 1. Social media marketing and advertising Social media platforms like Facebook, Instagram, and Twitter (now called X) are perfect for building relationships with your target audience.

Marketing 59

Marketing Social Media Multi-Channel Loyalty Programs 59

BirdEye

NOVEMBER 29, 2023

Furniture store marketing is promoting furniture stores and their products to attract customers and increase sales. Businesses can do this through various channels, including online and offline advertising, social media marketing, public relations, and events. Table of contents What is furniture store marketing?

Marketing 59

Marketing Advertising Social Media 2024 59

Totango

JUNE 27, 2019

Cultivating customer lifetime value: Is Cost-Effective: Convincing a new customer to make a purchase is an expensive process. It costs advertising dollars and requires sales people and sometimes even the collaboration of several different teams. From this point on, focus on raising customer loyalty.

Advertising 79

Advertising Loyalty Loyalty Programs Customers 79

Retently

MAY 9, 2024

Personalizing customer interactions, offering exceptional customer support, and proactively addressing concerns are key components that boost customer retention and trust in B2B markets. Why is B2B Customer Retention Important? Cheap customer acquisition often leads to poor customer retention.

Customer Retention 119

Customer Retention B2B Customers Loyalty Programs 119

Retently

FEBRUARY 21, 2024

Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers. Including open-ended questions or a comment box in your survey allows your customers to voice their experience and provide valuable feedback.

Social Media 78

Social Media Advertising Events Insights 78

Michelli Experience

MARCH 11, 2016

Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Everyday mobile users have come to expect higher forms of engagement, and they’re pushing the smartphone’s technological progress in an interesting direction. Two: Mobile Loyalty Programs Work.

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Optimove

DECEMBER 11, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The 5 best practices to convert new customers into loyal customers Below are the five best practices for turning new customers into loyal ones for years to come.

Lifetime Customer 52

Lifetime Customer E Commerce Loyalty Programs E-support 52

Optimove

JULY 24, 2024

Optimove’s CRM Marketing Platform delivered powerful results With Optimove and Meta integration, Scientific Games created innovative segments that fueled targeted advertising precision, customized messages that resonated with players, and impressive campaign results. Manager, Digital Growth Marketing at Scientific Games.

Innovation 52

Innovation 2029 Social Media Government 52

BirdEye

NOVEMBER 16, 2023

A well-crafted lawn care marketing plan can boost online visibility, build brand awareness, reach a wider audience, employ targeted marketing and advertising campaigns, gain customer trust, and offer a competitive edge. Free advertising sites allow you to reach a wider audience without spending much money.

Marketing 64

Marketing Social Media Advertising User Experience 64

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. Referral marketing is a strategy that encourages existing customers to refer new ones to your business.

E Commerce 64

E Commerce Marketing Multi-Channel E-support 64

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

MAY 9, 2019

The one thing that will differentiate each provider will be the unique customer data they capture from every touchpoint, and how they put that data into action to deliver a compelling enough value proposition to keep the customer coming back time and time again. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

CSM Magazine

AUGUST 4, 2022

Understanding these channel-shifting shopping habits of younger consumers is vital for retailers as they refactor their customer engagement strategies in the post-pandemic era. Digital experience is very important to this group and rates second only to price as the biggest driver of customer satisfaction.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

BirdEye

NOVEMBER 10, 2023

Claim and update your Google Business Profile When customers require your services, their first stop is often Google. You can connect with customers, confirm slots, and capture active leads instantly. Advertising your availability can make customers happier to approach you than others who need multiple phone calls and scheduling.

Marketing 59

Marketing Social Media Advertising Books 59

Currency Alliance

JUNE 21, 2018

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Compare this to a typical loyalty program where only your top 20-30% of customers engage, and it becomes clear that investment in better-quality loyalty strategies really does pay.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

SurveySensum

SEPTEMBER 6, 2023

In the case of millennials, they are 115% more influenced by word of mouth than traditional advertising. This approach not only gets you more reviews but also builds customer loyalty , enhances your online reputation, and attracts new customers. Thus it’s important to personalize your customer engagement.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

BirdEye

DECEMBER 8, 2022

Use an automated messaging system to respond to customer messages and keep all your messages in one inbox. About: Most social media examples let businesses advertise and create shoppable posts. Social media shopping apps. Examples: Etsy, Facebook for Business, Instagram Shop.

Social Media 98

Social Media Brands Entertainment Connections 98